Meta’s Zuckerberg dismisses Apple Vision Pro; ‘not the one that I want’

In all-hands meeting and email to employees, Meta CEO says that the Apple Vision Pro is “not the one that I want,” and “there’s no kind of magical solutions… that our teams haven’t already explored and thought of.”

Apple Vision Pro: Apple’s first spatial computer
Apple Vision Pro: Apple’s first spatial computer

Jon Swartz for MarketWatch:

In an all-hands meeting Thursday, Meta Platforms Inc.’s chief executive played down the significance of Apple’s play for the mixed-reality world, a market that prompted Facebook to change its corporate name and plunge into the field with its Quest goggles.

“From what I’ve seen initially, I’d say the good news is that there’s no kind of magical solutions that they have to any of the constraints on laws and physics that our teams haven’t already explored and thought of,” he said in comments that were also emailed to Meta employees, according to multiple news reports that MarketWatch independently confirmed Wednesday.

“Every demo that they [Apple] showed [at the WWDC event on Monday] was a person sitting on a couch by themselves,” Zuckerberg dismissively said. “I mean, that could be the vision of the future of computing, but like, it’s not the one that I want.”

MacDailyNews Take: Hopelessly outclassed Zuckerberg then closed his all-hands meeting with:

$3,500! I said that is the most expensive VR headset in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard which makes it not a very good email machine. Now, it may sell very well or not, I, you know, we have our strategy, we’ve got great VR headsets in the market today, we, you can get a Quest 2 now for $299.99; it’s a very capable machine, it’ll do music, it’ll do, uh, internet, it’ll do email, it’ll do instant messaging. So, I, I kinda look at that and I say, well, I like our strategy. I like it a lot.

Right now we’re selling hundreds and hundreds and hundreds of VR headsets a year, Apple is selling zero VR headsets a year (half smile). In six months, they’ll have the most expensive VR headset by far ever in the marketplace (laughs) and let’s see (shrugs), you know, eh, what’s the expression, let’s see how the competition goes.

Oh, we’ll see alright.

All of this is coming from a guy who was smart enough to steal the idea for Facebook, but doesn’t seem to be smart enough to run Facebook profitably without trampling his users’ privacy without permission. Hence, his quixotic push to sell a warmed-over Second Life knockoff; stench of desperation be damned.

Of course the Apple Vision Pro is “not the one he wants.” It’s going to kill him.

This is not a VR headset. It’s a spatial computer. Previous failures in the “VR headset” game from the likes of Meta are due to the fact that nobody else can come close to matching Apple’s ability to produce the entire widget. Only Apple has the custom silicon required, the custom operating system, the ecosystem and the interoperability it provides; no other company on earth can do what Apple has done here.

And even Mark Zuckerberg, who’ll soon be buying a middling NBA team for five times its value, can figure that out.

See also: Zuckerberg panics, Osborne Effects Meta with rushed ‘Quest 3’ headset reveal – June 1, 2023

Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

16 Comments

  1. What I think is that even Apple doesn’t, yet, understand what they have made. While the Vision Pro is a Spatial Computer, it is actually a Brain Computer Interface, like nothing that has ever existed before, and it belongs to consumers. Between the richest sensory experience of the human brain available in the visual cortex and auditory cortex, lies only a person’s eyeballs and a piece of glass. Any visual or auditory content can be sent to the brain more directly and without invasion of the organ. These corteces feed right into the brain’s “hedonic hotspots” into its pleasure regions, while evoking memory and imagination. To say that this the Vision Pro is the future is to underestimate its real potential. it will change who we are. Zucherberg’s comments are almost as telling as his need to call a company wide meeting. Having developed for the Oculus family and looking at what Apple has are like looking at a match versus a million acre forest fire. The only common denominator between the Oculus and the Vision Pro is that they both sit on the face. After that the comparison is absurd. Ditto for any other “face computer” as the Vison Pro’s detractors like to say. While $3500 may seem a lot for a VR gaming computer, it’s and incredible bargain for humanity’s future!

      1. First of all: Vision Pro was not intended to be for Meta.
        Second: The Meta people may have thought of “it” but didn’t find a way to accomplish it.

  2. I’d love to see a Microsoft VR headset running Windows with Intel inside!

    But even Microsoft isn’t stupid enough to try that one. Or as Bill Gates would say of Steve Jobs. “Why would he even try?” (Or something to that effect.

    I so miss Ballmer!

  3. Is there another product out there that doesn’t need a separate computer to operate? I think people are confusing the Vision Pro with these other products, but it is actually an entirely different animal. No separate computer required; hence the high price.

  4. The first thing I thought of when he mentioned this:

    “From what I’ve seen initially, I’d say the good news is that there’s no kind of magical solutions that they have to any of the constraints on laws and physics that our teams haven’t already explored and thought of,”

    So, Mark, you and your team WANTED to hold hand mechanisms with buttons, etc, and not just use your natural hands? How about browsing with your eyes? Didn’t want that either? Mmmmm…. okay, whatever you say.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.