Apple loses top AI, Siri engineers to Alphabet

Apple is having a hard time convincing top engineers that Siri can keep up with AI-focused rivals.
 Apple has recently lost three top engineers working on AI technology to Google-parent Alphabet, The Information reports.


Siri icon
Apple’s Siri icon

Hasan Chowdhury
 for BusinessInsider:

Apple has lost three top engineers working on ChatGPT-like technology to Google, in a sign the iPhone-maker is struggling to supercharge its AI efforts and Siri as large language models go mainstream.

Srinivasan Venkatachary, Steven Baker and Anand Shukl quit because they believed Google was a better place to work on the large language models underlying tools like ChatGPT, which went viral on its release in late November.

They were personally poached by Google CEO Sundar Pichai after shunning Apple boss Tim Cook’s efforts to keep them, the report said.

Linkedin shows that all three left Apple for Google through October and November last year…

Former Apple employees who worked on AI told The Information that “organizational dysfunction and a lack of ambition” had proven to be crucial barriers in the company’s ambitions to become a serious AI player, with few improvements made over the past five years.

MacDailyNews Take: As we wrote earlier this month, we’ve long ago given up on Siri to make any great leaps in terms of capabilities, as has, seemingly, Apple. It’s sad, really. Were Steve Jobs still with us, we expect Siri would not be the embarrassing, charred, abandoned dumpster it is today.

We asked Siri, “”Where is Apple’s generative AI?”” Siri responded “here’s what I found” and offered some article links discussing Apple’s silence on the matter.

So, we asked ChatGPT the same question. ChatGPT responded:

Apple has been investing in generative AI technologies in various ways, but the specifics of their current status and location are not publicly disclosed. Apple is known for being very secretive about its product development and research initiatives, so it’s hard to say exactly where or how their generative AI is being developed or deployed.

However, Apple has made several acquisitions in the AI space in recent years, such as Xnor.ai, Voysis, and Vilynx, which suggests that they are likely actively exploring and developing generative AI capabilities.

Apple has also integrated AI technology into many of their products, such as Siri, the digital assistant that uses natural language processing to interpret user requests, and the “Photos” app, which uses machine learning algorithms to automatically organize and categorize users’ photos.

In short, Apple’s generative AI is likely being developed and deployed across various products and services, but the specifics of their initiatives are not publicly known.

Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

17 Comments

  1. Someone isn’t paying attn. I’ve been Siri-less for over 2 yrs and my life has been better for it. The struggle with Ms Idiot started yrs prior.
    On top of that is Apple’s huge issue with the teeny-weeny aspect of AI and that’s; spell-check/auto-suggest. It is UNBELIEVABLY bad and, as mentioned, Google ALWAYS reacts correctly.

    And, Apple wants to sell a car and, or tech related to self-driving vehicles!

    There’s some heaving napping going on at Headquarters. Too much money and energy devoted to movies and TV shows?

    1. Agreed. I just gotta say, Apple his seriously missed the boat on this one. I’ve been complaining about Apple’s lack of advancement in software for some time now. A point release in Pages, Numbers, and Keynote just doesn’t cut it. Apple Classic Music is as obtuse as any of their software offerings.

      chatGPT has become intwined in my everyday life now literally to the point where hardware is utterly irrelevant.

      I feel that the loss of AI people won’t make much of a difference to Apple.

    2. It isn’t fair to even call Siri AI. In my experience it’s average voice recognition software, best suited to regurgitate the weather, stock prices or a Wikipedia entry and set a reminder and most often, send search results to your iPhone, which I never want (but only if you ask again!!). I grudgingly use Siri for a handful of very specific, very robotically and precisely voiced commands (still no better than 90% accurate even then), but the handful of times I’ve used Google Assistant its been lightyears better.

    1. More likely, Apple had not had nor were able to provide the ‘heavy’ computational resources to make full use of their skills. I have doubt Apple would have allowed them to use AWS, Azure, Google’s data services, instead trying to develop their AI in-house in their own data centers that are by all appearances simply storage and media distribution centers. Now that they are part of Google, maybe they’ll find they can finally stretch their wings.

  2. The stupidity and frustration of Siri has very often utterly confounded me beyond words. Even for the very simplest things that the tech should’ve easily been able to do 10 years ago.

    Tim Cooke has no vision. None. And he’s a boring person. And he exalts virtue signaling above and beyond actual accomplishment.

    Apple keeps missing one big boat after another. Fire Tim Cook.

  3. Apple just closed near 170 per share, the latest hype over AI is just a passing fad, my portfolio says all it needs to say in relationship to the other tech dullards.

    1. I have APPL too. Everything I said in my previous post is accurate. Apple is running off of Steve Jobs’ fumes, and whatever the share price is now, it would be higher if not for Tim Cockgobbler.

        1. It’s just the truth, it’s what Tim cockgobbler does for fun. Can’t dispute that. And the language is just fine. Who are you to say otherwise.

  4. Cook is perpetually CLUELESS and his priorities for Apple MISGUIDED — pimping woke politics and woke celebri-tards in movies — neglecting tech leading advancements playing catch up to competitors while his top talent and executives walk out the door. Cook must go!….

  5. The greatest tech revolution in the history of civilization and Apple is last. The underpowered and underwhelming Apple silicon is a joke for real a.I. computing. Meanwhile NVIDIA, apples self appointed arch enemy, commands 90% of a.I. data center hardware. H100/A100 GPUs smoke anything Apple can make. Apple took TSMC’s amazing 3nm fab tech and made an cpu/GPU combo so they could increase profit margins. NVIDIA took the same tech and made dedicated blazing fast GPUs. Apple latest inventions is new shows on Apple TV+ and increasing profit margins but absolutely no leadership in a.I. or computer innovation. Tim Cook can’t lead because he has no vision where to go. He can only react and copy others and repeat Steve’s blueprint. But now 10 years later it’s clear he is clueless. Tim is good at logistics (why Steve hired him) and is rainbow awesome at social justice pretentious self importance but utterly clueless what do do next.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.