Why Apple’s iPhone 14 Plus flopped hard

Once Apple finally unveiled their iPhone 14 lineup, one question-exclamation rang out above all others here in the palatial halls of MacDailyNews, “Why would anyone buy an iPhone 14 Plus?!”

Apple's 6.7-inch iPhone 14 Plus
Apple’s 6.7-inch iPhone 14 Plus

Filipe Espósito for 9to5Mac:

The iPhone mini was replaced by the iPhone 14 Plus – but it seems that this model is just as much of a commercial failure as the mini version. But why is that?

According to multiple reports from industry sources, demand for the iPhone 14 Plus is really low. Reliable analyst Ross Young said that display shipments for the Plus model in December was “close to 0.” So what happened?

The reason is the price. Instead of Apple cutting the entry price of the iPhone 14 to $699 and selling iPhone 14 Plus starting at $799, the regular iPhone 14 still costs $799 (although you can find it for lower prices on Amazon), while iPhone 14 Plus starts at $899. But the thing is, you can get an iPhone 14 Pro for just $100 more, and it offers much more than the iPhone 14 Plus does.

In fact, any other smartphone in the $900 price range offers more than the iPhone 14 Plus. Size is not the problem. It’s the price and what you get for it. And Apple is basically trying to sell a mid-range smartphone with the price of a high-end one.

MacDailyNews Take: As we wrote back in October:

When you’re considering spending $899 – $1199 for an iPhone Plus, you might as well go Pro.

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9 Comments

  1. The original iPhone was priced at $600 in 2007 and was too high finally recognized by Apple. Within months received a $100 rebate from Apple and used it to buy a printer. Sure costs have increased since then, but it seems Apple needs to learn the same lesson all over again…

  2. it’s the economy stupid; the rich will always buy the top model. But the middle class model is reflective of the middle class, this group of the economy is now much more discerning.

  3. In my opinion, it was dead on arrival day one. At the bare minimum a new model iPhone should include a new processor which the 14 and 14+ do not using last year’s technology.

  4. Sadly, the iPhone 14 Plus was a giant minus. It divided people, it substracted any cachet of the new model by being the old model dressed up a little. It’s the iPhone 5C of iPhone 14 models – unapologetically unwanted, sadly.

    Tim Cook went full Crim Crook on this one sadly, multiplied the anything but the Max

  5. I went with the 14 Pro Max & it’s a complete disappointment & won’t be going the same on my next upgrade. I know it’s the software at fault, but when you spend so much, you should be happy with it. I don’t like the fact that scanning barcodes is all blurry now & you have to pull the camera a foot away & hope it can read it. Another which I didn’t have a problem with, on the Pro is the palm of my hand is always hitting the ‘Hide all read emails’. What an inconvenience & would like to hide that button.

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