Apple goes after business market with rare Mac promotion

Apple is looking to spur Mac sales with a rare promotional deal for small and medium-sized businesses that buy computers in bulk.

The completely reimagined 14- and 16-inch MacBook Pro is powered by the all-new M1 Pro and M1 Max chips.
Apple’s current 14- and 16-inch MacBook Pro are powered by the M1 Pro and M1 Max chips.

Mark Gurman for Bloomberg News:

The company is offering a discount of as much as 10% off its 14-inch and 16-inch MacBook Pros with M1-based chips, according to businesses and Apple retail employees. That tops the typical markdown given to small and midsize businesses.

In its marketing material, Apple has described the new promotion as a “very special Mac campaign.” Sales employees were recently informed of the deal and have begun reaching out to businesses that Apple has prior relationships with to gauge interest.

Representatives from small businesses said they rarely get calls from Apple to push promotions. The company, which hasn’t touted an offering like this in half a decade, declined to comment.

Businesses that buy 5 to 24 MacBook Pros in any combination of screen size and configuration will get 8% off, while bulk purchases of 25 units or more will get a 10% discount. The deal runs through Dec. 24.

MacDailyNews Take: Merry Christmas, SMBs!

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  1. Lol. Can Apple spare the 10% discount? We recently saw an article where Apple was expecting max sales to go down in the fourth quarter due to the headwinds of the economic environment. 10% on these extremely highly priced machines doesn’t mean much but will be interesting to see if there are any biters

  2. Trying o get rid of M1 stock that no one wants and for good reason, M1 was like the first release of their macOS’s. You wait till the second major update to upgrade from the previous macOS and that is what people and businesses are doing, waiting for Apples announcement on the 14″ and 16″ MacBook Pro’s with the M2 chip.

    1. I’m pretty sure that the M1 MacBook Pros have been really well received. While I’m personally waiting for the M2 to replace my 10-year-old MBP, that’s just because I’m hoping it will last me another 10 years to retirement, so I want to get any advantages and speed I can out of it.

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