Apple TV+ and Major League Baseball (MLB) in March announced “Friday Night Baseball,” a weekly doubleheader with live pre- and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ as soon as the regular season begins.
Fans can access “Friday Night Baseball” games and additional content, including new exclusive programs such as “Countdown to First Pitch” and “MLB Daily Recap,” in the Apple TV app.
The Angels played on Apple TV+ last Friday. The Dodgers play on Apple TV+ this Friday. That made this a good time to check in with Noah Garden, chief revenue officer at MLB…
Shaikin: As a fan, I might not be interested in your reach on a national scale. I just want to watch my team play. Why does MLB believe the Apple deal is good for fans?
Garden: First of all, any time you have a national game, it takes a local game of some sort of significance and exposes it to more people. So, from our perspective, it’s going to reach a huge domestic and national audience… In this case, Apple reaches into every single home, with their products and their app. Taking some of these games and making them national just gives more people the ability to watch them…
We feel like streaming has reached that critical mass, where putting exclusive national games on there are going to be additive to everything else we do and reach the broadest possible audience we can.
MacDailyNews Note: “Friday Night Baseball” games will be available to anyone with internet access across devices where Apple TV+ can be found, including on the Apple TV app on iPhone, iPad, Mac, Apple TV 4K and HD, and on tv.apple.com, along with smart TVs, gaming consoles, and cable set-top boxes. “Friday Night Baseball” will be available on Apple TV+ in the United States, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea, and the United Kingdom, and for a limited time, without the need for a subscription.
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