Apple this week debuted three new “Shot on iPhone” ads highlighting the camera capabilities of the iPhone 13 Pro and iPhone 13 Pro Max, with each of them focusing humorously on a specific feature.
Detectives
Shift the camera’s focus automatically, manually and even after you’ve shot. Cinematic mode on iPhone 13 Pro.
https://www.youtube.com/watch?v=lJ3Vu8INg8U
Basement
Capture more detail with improved low light performance on iPhone 13 Pro.
https://www.youtube.com/watch?v=JZk88UGFay4
Pavel
Add even more drama to your movies with 3x optical zoom on iPhone 13 Pro.
https://www.youtube.com/watch?v=nuACd3xTXNM
MacDailyNews Take: “Hollywood in your pocket.” Not in a Weinsteinian way. In a good way.
They are all super good. These top the “I’m a mac” commercials while still covering geeky features without geeking out.