Citing “people familiar with the matter,” Bloomberg News suggested on Thursday that “demand for the iPhone 13 lineup has weakened.” This “iPhone slowdown” story is pretty much an annual event in recent years, but it’s a story that’s been overblown for years now.
We’ve heard this warning about the iPhone before, but these bearish outlooks often failed to materialize.
It actually makes sense that interest in Apple’s latest iteration of the iPhone — which was unveiled in mid-September and made available later in the month — isn’t absolutely rock-solid. Not only is inflation making consumer electronics more expensive, but a wobbly economy may be preventing some consumers from making high-end purchases.
Except we’re not exactly seeing the slowdown reflected in the available data.
We’ve heard warnings of waning iPhone sales before. Indeed, we’ve heard it a lot. Such caution began surfacing as early as 2016 and persisted through the following year. Those warnings are now a common theme of Apple coverage, though the world looked the other way last year due to the global coronavirus outbreak.
All in all, the declines have never been as devastating or long-lived as the headlines implied they would be. For those who’ve cared to notice, iPhone sales have been growing again for several quarters running and in a tough environment for the industry.
MacDailyNews Take: Stay the course. This year’s annual iPhone demand kerfuffle, too, shall pass.
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