Ming-Chi Kuo: iPhone 13 pre-orders stronger than iPhone 12, iPhone 13 Pro shortages to stretch into November

Apple last week unveiled iPhone 13 mini, iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max and began pre-orders on Friday, September 17th. Apple analyst Ming-Chi Kuo says that iPhone 13 pre-orders have been stronger than for even the strong-selling iPhone 12, with iPhone 13 Pro shortages expected to stretch into November.

Apple's flagship iPhone 13 Pro Max (left) and iPhone 12 Pro
Apple’s flagship iPhone 13 Pro Max (left) and iPhone 12 Pro

Chance Miller for 9to5Mac:

According to the analyst, pre-orders for the iPhone 13 series “are higher than those for the iPhone 12 series,” but still “in line with market expectations.”

Kuo says that pre-order demand for the iPhone 13 Pro and iPhone 13 Pro Max is significantly higher than that for the iPhone 13 mini and iPhone 13. The analyst writes:

In terms of the proportion of shipments and average delivery time, iPhone 13 Pro Max & Pro are 45–50% and 3–5 weeks, respectively, both higher than the 35–40% and 3–4 weeks of iPhone 12 Pro Max & Pro. Therefore, the pre-order demand for iPhone 13 Pro Max & Pro increases. iPhone 13 & mini are 50–55% and 0–2 weeks, respectively, both lower than iPhone 12 & mini’s 60–65% and 1–2 weeks. Therefore, the preorder demand for iPhone 13 & mini declines. Overall, pre-order demand for iPhone 13 series is better than iPhone 12 series.

…Kuo predicts that availability of the iPhone 13 Pro and iPhone 13 Pro Max, which are currently backordered, will improve by mid-November at the earliest.

MacDailyNews Take: If you want an iPhone 13 Pro or flagship iPhone 13 Pro Max before Christmas, it’d be a good idea to get your order in ASAP!


1 Comment

  1. Interesting that the Pros are selling out. I run in tech-forward circles but don’t know anyone who is going for the 13 Pro. People with the iPhone 12 are sitting this year out, and those with older phones are satisfied with the 13. The Pro features are nice, but I’ve yet to talk to someone who’s willing to shell out $200 for the video features and 120 Hz display. I suppose folks who prefer the size of the Pro Max have no other options, but this model tacks on another $100 to the cost differential.

    This year will be my first time getting a non-Pro iPhone model, and I’m about as early-adopter as they come (waited in line for the first iPhone over a decade ago). I’d rather take the $200 differential and put it towards my upcoming MBP purchase (MagSafe, SD, and HDMI, here we come!).

    I’d be curious to know if other MDNers are going for the Pro models, and if so what tips the scales for them.

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