Google to pay Apple $15 billion to remain Safari’s default search engine this year

Google is expected to pay Apple $15 billion this year for its search engine to remain the default on Apple’s Safari web browser.

Google to pay Apple $15 billion to remain Safari's default search engine in 2021. Image: Google logo

Florence Ion for Gizmodo:

Google seems to have no problem doling out cash to ensure it remains the search engine of choice. Documents have shown the company offers financial incentives to smartphone manufacturers to keep its app store front and center, and it pays developers to offer their games in Google Play. The company also pays Apple a hefty sum to remain the default in the company’s Safari browser—this year, it’s estimated to be about $15 billion.

That number comes from Bernstein analysts, who expect Google will fork over that much to retain its status on Apple devices. The amount is likely to increase to about $20 billion in 2022.

MacDailyNews Take: In March of this year, the Australian Competition and Consumer Commission (ACCC) was reported to have concerns about “choice and competition in internet search and web browsers,” focused on internet browser defaults, including Apple’s default search deal with Google.

So, this deal is obviously a regulatory risk. If trustbusters ever put the kibosh on the deal, Bernstein analysts estimate it would cost Apple a potential 4-5% decrease in gross revenue.


  1. As most users are not really aware of other search engines or how to change the default – hence the large sum Google is willing to pay for that privilege the deal factually amounts to Apple selling their user data to Google.

    Is Apple was actually serious about protecting user privacy (hard to write these days without laughing out loud) they would say no to Google – lack of money is not Apple’s problem – and default to DDG or start their own search engine. But it seems truly going thermonuclear was betrayed long ago.

    Apple, the true hypocrite, except to the Kool-Aid junkies.

    1. I’ve tried DDG several times over the years and they just don’t provide the same number of results as Google. I really wish this wasn’t the case but that’s the reality of it.

      1. Just how many many results do you need?

        Shopping for tomato sauce their are dozens of brands in jars and cans, but I only need ONE.

        Google may deliver more, but most tenuously related and a waste of time. DDG brings up relevant results and what I like best if searching politics you get right and left viewpoints much higher in results.

        Google is woke like the rest of Big Tech and intentionally skews results to Leftist media. A disservice to information delivery polluting unsuspecting minds every second…

  2. So whatever happened to “going thermonuclear” on Google again?

    Yes, this would “hurt” Apple a wee bit, but it would hurt Google a lot more if they weren’t the default search engine on Apple hardware.

    1. Agreed. Refuse the tainted money Cook in the name of protecting customers data. Oh wait, you just sold out your customers installing a back door in Apple devices and complete BETRAYAL of PRIVACY…

  3. There’s definitely some uninformed comments on here, Google is paying Apple to be the default search provider and nothing more, Apple isn’t selling our data to Google.

    1. Spot on Ben – people on this site prefer to assume the worst about Apple by reading click bait headlines, uneducated around here definitely seems to be the norm unfortunately, you should see their dem / rep idiotic political rants hahaha !

        1. Hey brainless, educate yourself:

          “Google might collect far more personal data about its users than you might even realize. The company records every search you perform and every YouTube video you watch. Whether you have an iPhone ($599 at Apple) or an Android, Google Maps logs everywhere you go, the route you use to get there and how long you stay — even if you never open the app. When you look closer at everything Google knows about you, the results can be eye-opening, and maybe even a little unsettling.”

          Google tracks iDevices, 1.5 billion easily supplied by Apple Vis-à-vis as paid for default search engine.

          Triple, DUH…

  4. Cook’s only talent is making money. Whether from cheap slave labor [tainted] in CCP China or selling Google direct access to 1.5 Billion active iOS devices.

    A SJW combined with a greedy capitalist Cook is a HYPOCRITE of epic proportions.

    I opine for the early days of Apple when the mission and CEO were pure and honest of purpose serving their customers RESPONSIBLY…

  5. For anything political or controversial I use DuckDuckGo, which is google data without the filtering. For anything general or technical I use google.

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