Apple seeks up to 20% increase in new iPhone production for 2021, shares hit new record

Apple has asked suppliers to build as many as 90 million next-gen “iPhone 13” models this year, a sharp increase from its 2020 iPhone shipments, Bloomberg News reports, citing “people with knowledge of the matter.” Apple shares jumped to a record.

Apple seeks up to 20% Increase in new iPhone production for 2021, shares hit new record. Image: iPhone 13 and 13 Pro dummy units (Photo: Sonny Dickson)
iPhone 13 and 13 Pro dummy units (Photo: Sonny Dickson)

Debby Wu and Mark Gurman for Bloomberg News:

The Cupertino, California-based tech giant has maintained a consistent level in recent years of roughly 75 million units for the initial run from a device’s launch through the end of the year. The upgraded forecast for 2021 would suggest the company anticipates its first iPhone launch since the rollout of Covid-19 vaccines will unlock additional demand. The next iPhones will be Apple’s second with 5G, a key enticement pushing users to upgrade.

Apple’s shares rose as much as 2.5% Wednesday to $149.22. The stock is up about 20% from a June low.

Apple is planning updates to all of the current models, spanning the 5.4-inch and 6.1-inch regular versions and the 6.1-inch and 6.7-inch Pro models. The phones, codenamed D16, D17, D63, and D64, are all expected to be announced in September, earlier than last year’s October introduction partly thanks to the supply chain recovering.

At least one of the new versions will have an LTPO (low-temperature polycrystalline oxide) display capable of alternating its refresh rate based on the content being shown. Apple has used this technology in the Apple Watch for several years, allowing the screen to be slower in certain situations — such as the Always On mode — to extend battery life.

MacDailyNews Take: The multi-year 5G iPhone super cycle gathers speed!


  1. Apple seeks up to 5.4% decrease in customer satisfaction with ’21 phones as inflation hits new record. Been going nowhere but up, up and away since Jill (and Joe) began their occupation.

    1. Actually, if you look at the report published today by the US Labor Dept, you will see that The Producer Price Index rose 7.3 percent in June from 12 months earlier. Wow! That is the largest 12-month increase since data were first introduced in 2010. Must be Trump’s fault.

        1. While using your measure(s) to “safe guard” against the pandemic, 2020 suicides were at record levels.

          As many non-bedwetters stated during the period when you blindly excoriated people opposing your lock-down advocacy, it was never a zero sum game. Sometimes “safety” is awfully costly. In addition, it proves wrong the liberal propensity to do the impossible…

          trying to take risk, discomfort and challenge from life.

          Taking something seriously doesn’t necessarily manifest in one/your way…and your talking about non-Mac things on a Mac site is humorous…esp when mindful of scolding you dish out on others from doing same.

          1. and drug over doses specifically linked to the pandemic shutdown.

            Their lives are insignificant, or you don’t recognize the cost of your idea of “living” and “safety.”

            1. What is your evidence that the overdoses and suicides were due to the lockdowns and not to the stress of living through a pandemic that was killing hundreds of thousands of our neighbors, many of whom need not have died?

          2. Maybe you’re talking about some other country, but from 2019 to 2020, deaths by suicide in the US declined by 5.6%, from 47,511 to 44,834, per the CDC. It was the second consecutive year of decline.
            So there’s that, I guess.

            1. The lockdowns were only made necessary because of the failure to adopt meaningful mass testing, quarantine, and contact tracing measures. The US missed the window because the administration was minimizing the threat until the spread was out of control. Past that point, the lockdowns could have been much shorter and less severe with encouragement from the top.

              Vermont has 658,000 people who were encouraged by their Republican Governor to follow public health advice and suffered 258 Covid deaths.

              South Dakota has 858,000 people who were encouraged by their President and Governor to regard public health advice as liberal foolishness and suffered 2040 Covid deaths.

              I was responding to somebody who was suggesting that our current economic situation is not Trump’s fault. I responded that the failure to take the pandemic seriously had economic consequences (even if one does not regard 600,000 deaths as significant). Yes, I do object to people going off-topic, but that doesn’t mean that I am going to let them tell a one-sided story.

          1. I am a reasonably healthy individual who has followed public health guidance on masks and social distancing, and who got two shots (Moderna’s) as soon as my priority allowed. So, I am not unusually susceptible to infection.

            However, I would not be susceptible at all if I were not surrounded by a majority of the local population who refuse to follow the guidance on masks, distancing, or vaccination. Every time I go out, I am risking exposure that probably wouldn’t kill me, but could possibly make me very ill, and could make me an asymptomatic carrier of the virus to vulnerable others who possibly could die and probably would spread it to others.

            The longer that this pool of unvaccinated and undistanced people exists around me, the higher the risk that one of them is going to develop a variant that can get around my vaccine and harm me and my family. On a broader scale, that pool of virus breeders risks another wave of the Delta variant or something worse that could overwhelm the health system and kill further thousands (or hundreds of thousands) of Americans. Peru has lost 0.6% of its total population to Covid. In America, that would translate to an additional 1.3 million deaths.

            That isn’t on ME, because I cannot make my neighbors act responsibly. It isn’t on Biden, because the issue of following public health recommendations has been politicized to the point that the current President has no influence over the True Believers who choose to ignore them. It is on the Republicans, led by the Ex-President, who made it a political issue, so that a very large share of the people around me think that ignoring a deadly disease is somehow “owning the libs.”

  2. Hey! What’s with all the down votes? My fault inflation has been increasing since January? Or maybe you are just angry your dollar has lost 5% of its purchasing power? I didn’t do that either.

  3. Why didn’t Apple use 30% or 40% to make big investors salivate? Yeah, their greed would really be showing with even larger numbers. I know there are analysts out there swearing there is no iPhone supercycle, so are their opinions now going to change. Where is all this iPhone demand coming from? Are Android users going to move to iPhones so they won’t be tracked? Maybe iPhone users who have older iPhones have suddenly decided to upgrade. I hope the demand for new iPhones will be able to match the supply. I’m sure Apple must have some new financial tricks up its sleeve to get people to buy those iPhones. That buy now, pay later scheme is just the ticket.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.