Apple in talks for NFL Sunday Ticket streaming rights

Apple in talks to acquire NFC Sunday Ticket streaming rights. NFL Sunday Ticket is an out-of-market sports package that broadcasts and streams National Football League (NFL) regular season games unavailable on local affiliates. It carries all regional Sunday afternoon games produced by Fox and CBS.

Apple in talks with NFL for Sunday Ticket streaming rights

The package is currently distributed in America exclusively by AT&T Inc. under its DirecTV unit.

The Information:

Apple has expressed interest in the streaming rights for a package of National Football League games the NFL is now auctioning, said people familiar with the situation, a possible sign the tech giant is looking to beef up the audience for its Apple TV+ streaming service.

The iPhone maker is one of a number of companies, including TV networks and other tech firms, that have had discussions with NFL executives lately about the package of games, including at this week’s Allen & Co. conference in Sun Valley for tech and media executives. The rights cover a package known as Sunday Ticket, which now airs on DirecTV. They are separate from a slew of licensing deals recently completed between the NFL, most major broadcast TV networks and Amazon. ESPN’s parent Disney is among those likely to be interested in Sunday Ticket.

Juli Clover for MacRumors:

DirecTV pays somewhere around $1.5 billion to broadcast the Sunday Ticket games, but its deal with the NFL expires in 2022, paving the way for other networks to bid on the package.

ESPN parent company Disney is said to be interested in acquiring the rights for the ESPN streaming service, and according to The Information, Apple is not seen as a serious contender for the rights because it has been reluctant to invest money in entertainment programming.

MacDailyNews Take: Apple, which already has more money than they know what to do with should shell out for some live sports on Apple TV+! It’d be a genius idea, if we don’t say so ourselves:

Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatloads of cash. — MacDailyNews, May 6, 2014

33 Comments

  1. Sports advertising costs is the reason a bottle of Coke cost $2 instead of 50 cents.

    Nothing funnier than a bunch of fans yelling “We won, we won!” No, the team won, you watched.

    1. Oh good…Apple will be supporting an entity that embraces shaming and guilting a hefty portion of the population. Reverse racism is, apparently, very logical and productive, if “whatever it takes” is the operating credo.

      I must be weird, as I see foolishness in Kendi’s “the only remedy to past discrimination is present discrimination.”

    1. Amen! Exactly what was on my mind when reading the article. Disrespecting our veterans, the U.S. flag and national anthem is totally unacceptable. Last year I did not watch one NFL game and my team was in the playoffs. NBA zero games watched for two years and this year Baseball unfortunately added to the list. There is a proper way to protest and bring real change instead of offending relaxing fans only calling attention to yourself accomplishing ABSOLUTELY NOTHING…

  2. Dear Apple:

    I am an APPL stockholder and would greatly appreciate if every once in a while you could make a decision that isn’t morally retarded. Plus which, the Negro Football League is in decline and the brand is permanently damaged.

    1. I’m sure you are still upset that Jesse Owens spoiled the 1936 Olympics for you. At least they took away the medals from that uppity Jim Thorpe for “winning while not white.”

      Ah, for the good old days when Adolph Rupp could win 25 conference basketball titles and four NCAA championships without playing a single Negro player.

      1. You either have a serious reading comprehension problem or don’t understand current issues…or both.

        Try reading J.T.’s post again through the eyes of someone besides yourself.

        But first, take off those race spectacles…

        1. How the f’k am I supposed to read “Negro Football League” through non-racist spectacles? It is Klan-worthy racebaiting, and anybody who isn’t a white supremicist knows it.

          1. United Negro College Fund racist also?

            So convenient to see racism everywhere, makes the argument so much easier when you don’t have to deal with facts.

            There is a real racist term that could’ve been used.

            His point was easily understood by me. Politics has been kept out of the NFL for decades.

            Remember when the 5 Dallas cops were killed? Yet the NFL would not allow the Cowboys (both Black and White) to wear anything honoring them. They have rules but ignored them when Kaepernick pulled his stunt. Why? Because he was Black (barely) and the commissioner was too much of a pussy to treat him like a man. No, had to give him SPECIAL treatment because you know, (whispers like Biden) “they’re Black and scary”.

            Meanwhile the NFL attendance, viewing and sales took a nosedive and it’s NOT because of the Klan you old fool.

            1. Other examples include Black Lives Matter (RACIST ANARCHISTS), Congressional Black Caucus and the National Association of Black Journalists.

              Many others too numerous to mention. Common denominator blessed by Big BIASED Media and the Commiecrat Party a sacred cow double standard carve out for votes, and only votes.

              Interestingly, I don’t see a highly funded White Lives Matter, or for that matter a white caucus or white journalist society.

              Personally, I believe all these groups foster division and an impediment on our way to a COLOR BLIND society and should voluntarily cease to EXIST…

            2. Other examples include Black Lives Matter (RACIST ANARCHISTS), Congressional Black Caucus and the National Association of Black Journalists.

              Many others too numerous to mention. Common denominator blessed by Big BIASED Media and the Commiecrat Party a sacred cow double standard carve out for votes, and only votes.

              Interestingly, I don’t see a highly funded White Lives Matter, or for that matter a white caucus or white journalist society.

              Personally, I believe all these groups foster division and an impediment on our way to a COLOR BLIND society…

            3. Like I said, nobody but a white supremacist could fail to see the difference between (A) an organization formed by Black (or Negro) people, for Black people, and of Black people choosing to incorporate “Black” into its name and (B) some cracker redneck calling the NFL the “Negro Football League” because he thinks they don’t suit up enough mediocre white players to satisfy his racist tastes, but instead suit up better Black players who acknowledge human rights.

              Those Black organizations are indeed working for a colorblind society and would gladly cease to exist if antiAmericans like you allowed them to achieve that goal.

            4. You keep making my point for me.

              A) Negro is not a racial slur. Just because some woke fanatics claim it is off limits doesn’t affect me.

              B) Nobody has ever (to my knowledge) claimed inferior Whites should be chosen instead of someone more qualified regardless of color, even though this is the EXACT practice used in many businesses for Blacks.

              C) “acknowledges human rights”. You say this as if only a Black person is allowed to do it. Kneeling for the National Anthem, which is against NFL rules, was only acknowledging the needs of an attention whore who was about to lose his job as QB because of crappy play.

              D) Your dependence on racism as a base for most of your arguments show the lack of depth you have, like cussing at a spelling bee. Pointless.

              E) Learn something. https://vm.tiktok.com/ZMd4v5S7w/
              https://vm.tiktok.com/ZMd4v5S7w/

            1. “All Eastern Euro’s are Xenophobic”

              Danox, you realize that is an absolute statement meaning more wrong than right.

              I’m Lithuanian and the area of the country one of the original 13 colonies states I grew up in, for two hundred years dominated by Eastern European immigrants and changing demographics for decades now.

              I don’t know the area as racist or Xenophobic. I know hard working and hard playing people that are Patriots devoted to the USA and Constitution accepting everyone.

              I don’t believe your racist statement and irresponsible post. Hmm….?

          2. TxRACIST: “Like I said, nobody but a white supremacist”

            NO, nobody but a Leftist racist.

            “some cracker redneck”

            More Leftist RACISM.

            “calling the NFL the “Negro Football League”

            “As of 2019, 58.9% of African Americans in the NFL were the players themselves.” –Wiki

            “because he thinks they don’t suit up enough mediocre white players to satisfy his racist tastes”

            You don’t know an atomic particle what “he thinks.” AGAIN you are putting either words or thoughts falsely projecting other people. Only an arrogant elitist Leftist a-hole like yourself disrespects others in this manner.

            “instead suit up better Black players who acknowledge human rights.”

            TWO LIES. Teams suit up the best players of any color, period. Teams are diverse and don’t look at race like Leftist idiots and race pimps such as yourself. Two, it is totally RACIST to imply only “better Black players” acknowledge human rights. Better than whom, NFL record holders come in all colors. Also, every player not black does NOT acknowledge human rights???

            Who the f*ck are you to speak for ALL NFL players? Answer: Leftist elitist arrogant LYING POS!…

            1. I wasn’t saying that any NFL team suits up unqualified players on the basis of race. I was replying to J.T.’s use of “Negro Football League” as an example of somebody who obviously finds it offensive both that so many players are nonwhite and that so many are politically active. If indeed the current NFL rosters represent the most qualified players, what other solution could J.T. possibly have in mind than to hire less qualified players who are either white or less active and fire the players who are more qualified but blacker or more active?

              If the NFL were blatantly racist, there wouldn’t be so many white supremicists accusing it of being “woke.” To repeat, anybody who can defend calling professional football the “Negro Football League” is just an handbreadth away from burning crosses and claiming that it is just an exercise of religious freedom with no racial implications.

              Is “Lithwhack” really a racial slur for Lithuanians? I suppose you wouldn’t know, since you don’t think there has been any racial bias in America since the 1960s.

            2. TxRACIST once again projecting his Leftist opinion speaking for others and indicted by his racist words:

              “J.T. possibly have in mind than to hire less qualified players who are either white or less active and fire the players who are more qualified but blacker or more active?”

              Then comes the tedious deflections off topic that are irrelevant from our resident RACIST.

              Nuff said…

      2. “I’m sure you are still upset that Jesse Owens spoiled the 1936 Olympics for you.”

        Still putting words in other people’s mouths? Who the f*ck do you think you are arrogant SOB! Jesse Owens is a sports HOSTORIC hero and you are disgustingly using his accomplishments to make up false race accusations.

        “At least they took away the medals from that uppity Jim Thorpe for

        More lies from professional TxLIAR. No, not “uppity” Jim Thorpe was a humble man and the absolute greatest athlete of the century.

        “winning while not white.”

        Explain yourself RACIST LEFTIST. Winners come in all colors, but obviously you are not color blind. Ala Al Sharpton, Jesse Jackson and other race baiting pimps you sow DIVISION and imply problems where none exist.

        Yes, they took away JT’s medals on a minor infraction that had nothing to do with this article. But that’s what you are famous for — deliberate or clueless half truths tainting the FULL truth in deflection mode.

        Glad to fill in the FULL STORY:

        https://www.nytimes.com/1982/10/14/sports/jim-thorpe-s-olympic-medals-are-restored.html

        Pound sand TxRACIST!!!…

        1. If you think Jim Thorpe would not have been targeted for having his Olympic medals revoked (through a process that itself violated IOC rules) if he had been white, I have a bridge you might want to buy.

            1. The article that YOU cited quotes Thorpe’s family as being convinced that his medals were stripped because he was Native American. Are they leftist liars, too?

            2. Talking about clueless… why is the opinion of the people most directly involved and with the best access to information about what happened irrelevant?

              The medals representing solo wins in the pentathalon and decathlon were not restored. In 1982, 70 years after Thorpe demolished the silver medal winners and then had his gold medals stripped outside the 30-day period then allowed by the IOC rules, his family was given duplicate medals. Jim Thorpe himself had been dead for 29 years. The official records for the 1912 Olympics still (109 years later) show the white guy who came in second in each event as the co-winner.

              A half-hearted posthumous apology does not erase the original injustice. Ask Thorpe’s family, or the family of any lynching victim.

              None of which has anything to do with making “Negro Football League” any less racist.

  3. If they couldn’t play football, most players would even be smart enough to work for McDonalds.

    These clowns are paid millions yet most teachers are paid next to nothing. Me thinks this country has its values mixed.

  4. To paraphrase Gretzky: “At Apple, we don’t want to be where the puck is now or where it’s going, we want to be where it was 10 years ago.”

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