Apple has successfully defeated an attempt by TikTok and others to circumvent App Tracking Transparency in China.
Tech groups led by Baidu, Tencent and TikTok parent ByteDance had worked with two Beijing-affiliated groups to create a new way of tracking iPhones for advertising, called CAID, that would let them identify users even if they refused to let apps use Apple’s official ID, called IDFA.
Eric Seufert, a consultant, had said the co-ordinated attempt placed Apple in “an impossible situation”. He said Apple would have to choose between rejecting CAID, risking the ire of Beijing, or taking the embarrassing decision of allowing it and conceding that the world’s most populous country played by different rules.
Apple made its position clear shortly afterwards by blocking updates to several Chinese apps that it had caught enlisting CAID in their software updates from its App Store.
Several people in China and Hong Kong said that, following Apple’s retaliation, CAID lost support and the whole project failed to gain traction.
“This is a clear victory for Apple, and also consumer privacy, as the tech giants of China have been forced to back down and comply with Apple’s rules,” said Rich Bishop, chief executive of AppInChina, a leading publisher of international software in China.
MacDailyNews Take: Apple’s App Tracking Transparency lives on, even in China. Never forget: Sometimes, miracles do happen!
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]