Apple over the past year it has dramatically increased the amount of Apple iCloud user data it stores in Google’s cloud, The Information reports, citing
a person with direct knowledge of the matter.”
The increase cements Apple’s status as the largest corporate client for Google’s storage service, dwarfing other high-profile Google customers such as ByteDance and Spotify. As of mid-May, Apple was on track to spend around $300 million on Google cloud storage this year, which would represent an increase of roughly 50% from all of 2020, the person said.
Google Cloud staffers have apparently even given Apple an internal code name that hints at its size as a customer: “Bigfoot.”
Apple relies on a combination of its own data centers and third-party cloud storage services, such as Google Cloud and Amazon Web Services, to store iCloud user data like photos and messages. Apple does not provide third-party cloud storage providers with the keys to decrypt user data stored on their servers, ensuring a strong level of security.
MacDailyNews Take: Apple iCloud’s hunger for data storage is obviously voracious. The more data centers Apple can get online quickly, the better!