Apple likely used fake March 23rd event to root out leakers

Top leakers were wrong about Apple holding a special media event on March 23rd as the company likely put out false information to root out leakers. Apple employees who spread this planted date are likely in trouble as Apple likely distributed the March 23rd date to a select number of employees, giving the company a lead on who’s leaking.

Apple likely used fake March 23rd event to root out leakers. Image: Apple's Steve Jobs Theater
Apple’s Steve Jobs Theater

In 2018, Apple warned employees to stop leaking internal information and raised the possibility of the company taking legal action and filing criminal charges, in an effort to stop leakers.

Apple has a Global Security team that employs an undisclosed number of investigators around the world to prevent information from reaching competitors, counterfeiters, and the press, as well as hunt down the sources when leaks do occur.

Wesley Hilliard:

Many reputable Apple leakers reported an Apple event would take place on March 23. Invites for an event usually arrive no later than a week prior, but March 16 sailed by with no indication of an event.

Leakers have mostly remained silent about the misstep — except for Jon Prosser. In his latest video, he claimed that Apple used a controlled leak to get the March 23 date to all of the leaker’s sources… Prosser says that he has a separate source that has reported an April event since early February. He chose to ignore that source since every other source indicated March 23.

According to Prosser, the April event will be a pre-recorded video with details of multiple products being released. The “AirTags” and a refreshed 10.2-inch iPad are expected to be announced.

MacDailyNews Take: Here’s Prosser’s video in which he admits that he was wrong about an Apple March 23rd event and, therefore, now has to shave off his eyebrows as promised:

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. I read rumors of an event earlier in March as well, which was quickly corrected by Prosser and others. Go Apple. I love Apple info, but I’m not a fan of espionage. If you’re willing to betray the over 100,000 Apple employees who together are working to delight and equip us, well, you takes your chances. May Jobs have mercy on your sole.

  2. The Canary Trap. Put out a story to select people, but change one key element for each person. The story that leaks reveals who the leaker was.

    But it doesn’t work unless each individual gets a slightly different version of the story.

  3. I’m not sure why anyone would give credence to people who are outside of Apple but apparently there is some need for them. They’re like leeches who need to somehow feel they’re important to Apple or the Apple community. So what if they get some advance notice about a product or an event happening? That’s hardly enough to get tens of thousands of subscribers. It’s amusing to see computer renders of products that might not even exist or ever be introduced to the public. The leakers have been going on about AirTags for ages and they still haven’t materialized.

    Look, I realize that it’s just fun for them to think they know what’s going on at Apple, but we shouldn’t take them too seriously or be upset if they get their rumors wrong. I simply find it hard to believe that they’re trying to make a living out of this so-called “leaking.” I can easily wait until Apple makes an official announcement for a new product or an event. I’m certain most consumers who buy Apple products can also wait.

    I certainly don’t want Prosser to shave off his eyebrows just because he was wrong about some leaked rumor. Of course, they’ll grow back anyway, but he’s going too far to prove some useless point that almost no one cares about. I like being surprised about new Apple products by official Apple announcements or at an Apple event. It’s a shame that Apple employees actually do give insider information to outsiders. Is it because they’re doing it for money or they simply can’t keep secrets? They’re kind of taking the fun out of surprises.

    1. hey goeb, i guess three words when two are advertised is akin to nick’s faux-pax, his post was three paragraphs too long, and your mind is manufacturing 1/3 of the words but still…..

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