Target to add ‘enhanced Apple shopping experiences’ in store and online

Target today announced an enhanced Apple shopping experience for its customers. The new shopping experience debuts online and will begin rolling out in select locations this month, with additional locations scheduled to roll out by the end of this fall.

Target to add 'enhanced Apple shopping experiences' in store and online. Image: A concept illustration of the new Apple destination at Target, currently rolling out in select locations
A concept illustration of the new Apple destination at Target, currently rolling out in select locations

The retail collaboration builds on Target and Apple’s more than 15-year relationship by combining Apple’s latest products with the convenient shopping experience and fulfillment services. The new shopping destination offers an even easier way to shop for Apple products at Target by bringing these products and accessories together in one space that has been designed for guests to experience new products through demonstrations and knowledgeable Target Tech Consultants, who will receive specialized training from Apple.

“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” said Christina Hennington, executive vice president and chief growth officer at Target, in a statement. “This new model was created with Target’s guests in mind, and we’ll continue to learn and enhance the experience through future rollouts later this year.”

Target and Apple collaborated on the enhanced experience, which extends the assortment of Apple products at Target. The dedicated space features new lighting fixtures and displays for iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and other Apple accessories. On Target.com or via the Target app, guests will now find a dedicated Apple experience that features an extended assortment of Apple accessories.

In addition to this new buying experience, customers can take advantage of all the benefits of shopping at Target when they visit the dedicated in-store and online Apple shopping destination. This includes enjoying 5% off their Apple purchases when using their Target RedCard, as well as Target’s convenient pickup and delivery options, including Drive Up, Order Pickup and same-day delivery with Shipt.

Store List
The dedicated Apple shopping destinations will begin setting at the following 17 Target stores, with additional locations rolling out in 2021 and beyond:

T2180 (Monticello, MN)
T0324 (San Jose, CA)
T1397 (Oklahoma City, OK)
T2516 (Allen, TX)
T1766 (Hurst, TX)
T1797 (Austin, TX)
T1032 (Irving, TX)
T1354 (San Antonio, TX)
T0687 (Gainesville, FL)
T1790 (Orlando, FL)
T1820 (Clearwater, FL)
T2848 (Miami, FL)
T1159 (North Wales, PA)
T2764 (Newark, DE)
T1266 (Woburn, MA)
T1532 (Nashua, NH)
T1915 (Latham, NY)

MacDailyNews Take: From being relegated to a dusty shelf in Sears, with broken keyboards missing keys often without power cords, to “enhanced Apple shopping experiences” with dedicated in-store and online Apple sections in retail stores like Target and Best Buy; shows just how far Apple has come in the last 20 some odd years.

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