During this year’s Worldwide Developers Conference in June, Apple announced it would require developers to disclose their app’s privacy practices to customers via new, glanceable app privacy labels that appear on their apps’ product pages on the App Store. Today, these new app privacy labels are going live across all of Apple’s App Stores, including iOS, iPadOS, macOS, watchOS and tvOS.
The new labels aim to give Apple customers an easier way to understand what sort of information an app collects across three categories: data used to track you, data linked to you and data not linked to you. Tracking, Apple explains, refers to the act of linking either user or device data collected from an app with user or device data collected from other apps, websites or even offline properties (like data aggregated from retail receipts) that’s used for targeted advertising or advertisement measurement. It can also include sharing user or device data with data brokers.
Apple says it will not remove apps from the App Store if they don’t include this privacy information, but it’s no longer allowing apps to update until their privacy information is listed. That means, eventually, all apps that haven’t been abandoned will include these details.
It will be interesting to see how consumers react to these new privacy labels as they go live. Apps that collect too much data may find their downloads are impacted, as wary users pass them over. Or, consumers may end up ignoring the labels — much as they do the other policies and terms they “agree” to when installing new software.
MacDailyNews Take: More information is a Good Thing™ and Apple’s commitment to user privacy and transparency takes another significant step forward!