Apple said to face shortages in power chips for iPhone 12

Complicating its ability to meet holiday demand, Apple is facing a shortage of vital chips that manage power consumption in iPhones and other devices, Bloomberg News reports, citing “people with knowledge of the matter.”

A sophisticated flat-edge design introduces the Ceramic Shield front cover for the biggest jump in durability ever on iPhone.
With iPhone 12, a sophisticated flat-edge design introduces the Ceramic Shield front cover for the biggest jump in durability ever on iPhone.

Debby Wu and Giles Turner for Bloomberg:

It’s unclear to what extent the bottleneck may limit iPhone availability during its crucial launch quarter, typically Apple’s busiest. Despite the shortfall, suppliers are likely to prioritize Cupertino, California-based Apple and its power-hungry iPhone 12 over other customers lining up for scarce parts, said the people, who asked not to be identified discussing private matters.

MacDailyNews Take: So, in other words, not likely a problem at all.

Power management is more important in the iPhone 12 than for its predecessors given additional camera features and 5G capabilities, increasing Apple’s need for these components. It recently launched four 5G models and analysts expect strong consumer demand for the devices. During a recent conference call with analysts, Apple Chief Executive Officer Tim Cook warned about supply constraints for the iPhone 12, Mac, iPad and some Apple Watch models — although he didn’t specifically mention power-management chips.

MacDailyNews Take: Suppliers want to keep one client happy above all others: Apple. This smacks of a non-story ginned up in order to tamp down the stock price – the use of the words “may,” “unclear,” etc. alongside anonymous sources are dead giveaways that this article’s foundation is shoddy at best, and perhaps even non-existent. Hey, what whatever happened to those secret Chinese spy chips and where’s your retraction, Bloomberg?


  1. EAAAOOOHAAA I’m running to the shop – on the risk of collapsing through the front window – because I don’t want to be there when they run short.
    (is that the intended behavior Tim, now that you release these controlled rumors violating your own secrecy policy to accelerate sales ?)

  2. MDN nailed it!

    Apple faces a shortage. That’s stated as a FACT in this article.
    Then it shifts to – Apple may not have actual shortages???

    This is a crap-sandwhich article. Don’t click on the link, don’t give Bloomberg any hits (AKA ad revenue) and reward them for such garbage.

  3. Same old BS, rinse and repeat each time Apple has some high-demand product. There’s either not enough demand or too much demand. Why no sweet spot? NVidia has had shortages of their RTX3070, 3080 and 3090 GPUs but it doesn’t seem to be hurting NVidia’s share price. Yes, it’s annoying to consumers, but most likely they’ll keep waiting for those NVidia GPUs unless AMDs Big Navi GPUs are proven to be more powerful for a cheaper price, but that’s still no guarantee consumers will switch brands.

    Anyway, it’s always some huge problem for Apple that hits the news media while other smartphone companies are doing just fine. If Apple has some shortages, they’ll likely find a way to ramp up production on that component. I’m used to hearing this sort of problem for Apple at a crucial time, so I’ll pretty much ignore it.

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