This could be an absolutely huge Christmas for Apple

This is shaping up to be an absolutely huge Christmas for Apple. Following two product launch events, one on September 15th and another on October 21st — Apple announced it will host one more 2020 virtual event next Tuesday. “One more thing,” reads Apple’s announcement of the event.

Apple announces 'One more thing' special event on Nov. 10th

Daniel Sparks for The Motley Fool:

The timing of the product-launch event highlights the rapid pace of new product releases from the tech giant recently, setting Apple up for strong holiday sales and likely a big first calendar quarter of 2021.

Products announced since Sept. 15 include:

• A new standard iPad
• A new iPad Air
• iPhone 12
• iPhone 12 mini
• iPhone 12 Pro
• iPhone 12 Pro Max
• HomePod mini
• Apple Watch SE
• Apple Watch Series 6

In addition, Apple has been beefing up its services segment, announcing a subscription called Apple One that packages its services into a single offering and Apple Fitness+ — a Peloton-like fitness subscription service.

These new products and services, combined with whatever Apple announces on Nov. 10, set the company up very well for the holiday season and the first calendar quarter of 2021.

MacDailyNews Take: Apple will record revenue of over $100 billion in this Christmas quarter !


  1. I agree that Apple will have a huge holiday quarter despite the pandemic. With hardware, accessories and Services, Apple will have a triple threat to wow Wall Street and even if Wall Street isn’t wowed, Apple will still be rolling around in massive revenue and profits.

  2. Apple dose not recognize Christmas. It’s the holiday season. Apple filters out all reference of Christmas.

    Apples last reference to Christmas was 2013 when Steve Jobs was still alive.

    Vs a Tim Cook Rip off holiday commercial scrubbed of all reference to Christmas

    My bet this year no mention of Christmas… just a another quarter cash grab

    1. Not everybody celebrates Christmas. For many the don’t there are other ‘holidays’ during the same general time frame. It is certainly implied, being that I see Christmas trees and decorations! Not sure what your beef is. Our PC culture in general has been demanding this sort of thing, as singling out Christmas is “divisive” if not “exclusionary”. I know Christmas is the majority of celebrations, being religious or secular, but “holidays” does include Chanukah and others as well.

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