Shares of both Sonos and Logitech are trading lower following a report that Apple has stopped selling third-party headphones and speakers in its stores and online.
According to Bloomberg, Apple stopped selling all headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand, and Sonos smart speakers as of the end of last month. The article notes that Apple is developing Apple-branded over-the-ear headphones, and has been working on a smaller version of its HomePod smart speaker…
A check Tuesday morning found that the only audio products for sale at Apple’s online store were Apple AirPods and EarPods, and various headphones and earbuds from the company’s Beats subsidiary.
Sonos shares were down 3% to $15.15, while Logitech shares fell 4.5%, to $77.10.
MacDailyNews Take: What did we say on the day Sonos filed for its IPO?
Good luck, Sonos. Competing with Apple in the high end smart speaker market (they only market in which Apple competes currently) is going to be a tall order. No smart speaker will ever work as well for Apple product users as Apple’s own smart speaker(s). And that’s not even taking Apple’s massive monetary and retail advantages into account. – MacDailyNews, February 2, 2018