So, previous leaks had many operating on the assumption that Apple’s next-gen iPhone naming would go like this: 5.4-inch iPhone 12, 6.1-inch iPhone 12 Max, 6.1-inch iPhone 12 Pro, and 6.7-inch iPhone 12 Pro Max. Now, there been a slight alteration if oft-reliable leaker “L0vetodream” has it right.

Hartley Charlton for MacRumors:
The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model being the iPhone 12 Pro Max, and the two 6.1-inch models being the iPhone 12 and iPhone 12 Pro.
12mini
12
12 Pro
12 Pro Max— 有没有搞措 (@L0vetodream) September 21, 2020
The iPhone 12 mini would be the first iPhone with the “mini” moniker, which has otherwise been seen on the iPad mini, Mac mini, and iPod mini.
MacDailyNews Take: “iPhone 12 mini.” The “mini” moniker does work with Apple’s naming strategies for iPod and Mac, so it’s certainly possible and, the iPhone would be rather “mini” smaller than the seminal iPhone X and the heretofore smallest ”Pro” iPhone, the 5.8-inch iPhone 11 Pro.
Here’s how we’d name them:
• iPhone mini (2020)
• iPhone (2020)
• iPhone Pro (2020)
• iPhone Pro Max (2020)
or, better yet:
• 5.4-inch iPhone (2020)
• 6.1-inch iPhone (2020)
• 6.1-inch iPhone Pro (2020)
• 6.7-inch iPhone Pro (2020)
Regardless, we’ll know for sure soon enough (and we’ll be running to opposite end of the spectrum here for the first 6.7-inch iPhone).
If the mini version is like the SE , GREAT!
But fortunately it is not if this leak is true.
SE (2020) screen is 4.7”. With bezelless 5.4” it comes with a larger screen and possibly a smaller form factor than SE.
Can we PLEASE just drop the number and letter system? I mean, at least we didn’t get an iPhone 11S. So hopefully that’s gone. But let’s just tie it to the year. Like this lineup:
iPhone mini (2020)
iPhone (2020)
iPhone Pro (2020)
iPhone Pro Max (2020).
Next year, just tick them up.
That would date the phone by January just a few months after release, 2020 would already be “old” in 2021. If anything they could call it the iPhone 2021 and treat it like new model year cars released at the end of the previous year.
Who thought there would be two Max phones? Not me. Apple has never released two versions of the Max phone. Thus, it was always going to be: 12, 12 Pro, 12 Pro Max.
As for the name of the smallest iPhone? Sure, call it mini. It has so many nice connotations: it’s cute, it subtly references the standard size, which is a gentle upsell. It has a classiness, unlike “the smallest iPhone,” “the cheapest iPhone,” “the iPhone with the fewest features…”. Instead it’s the “mini,” which is it’s own thing.
So, was the ‘leaker’ Comey, Brennan or Clapper?
Oooh, that’s a tough one! I was thinking it might be Schiff or Schumer. But, now you’ve got me thinking it was Clapper, Brennan or Comey. Could it have been more than one? A coordinated leak? I’m shocked!
Whomever, they should get the Max…12y will do.