Apple TV+ acquires ‘Emancipation’ feature film starring Will Smith for $120 million

Apple has acquired the world exhibition rights to Emancipation, the feature film directed by Antoine Fuqua starring Will Smith in a Willam N. Collage-scripted action thriller about the harrowing escape of Peter, a runaway slave forced to outwit hunters and the treacherous swamps of Louisiana on a tortuous journey to the northern U.S. states where he joined the Union Army.

Apple TV+ is home to the biggest directors and top stars
Apple TV+ is home to the biggest directors and top stars

Mike Fleming Jr for Deadline:

idding zoomed past $75 million, and the field got down to Warner Bros and Apple, and the latter finally closed the deal last night. Sources said the commitment comes in at $105 million net, but when backend gross buyouts are factored in, deal will exceed $120 million when all is said and done… The film will premiere in theaters and then around the world on Apple TV+.

It is the latest statement buy for Apple, which just a month ago become the prime creative studio on Killers of the Flower Moon, the $180 million + adaptation of the David Grann book that Eric Roth scripted and which has Robert De Niro and Leonardo DiCaprio set to star. Apple also stepped up to acquire Greyhound, the WWII drama that Tom Hanks wrote and stars in, with Aaron Schneider directing. That film premieres on Apple TV + on July 10.

MacDailyNews Take: Add Will Smith to the list of top name movie stars exclusively on Apple TV+. Yet another major win for Apple TV+!

Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be.

The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.

Like bears to honey, it’s happening already. — MacDailyNews, January 3, 2018


  1. Rich white liberals love them some good old nostalgic darkies on the plantation movies. Makes them feel goooood on the inside like they’ve done great things for the coloreds while here on Earth. They can see the racism and it looks so good they can almost lick it. A good slave movie or any movie depicting blacks as downtrodden victims of the white man is almost certain to get an academy nomination and probably an award.

    It is the greatest of hypocrisies when Apple virtue signals by removing Confederate Battle Flags from the App Store but turns around and invests heavily in this far more offensive content.

    1. So let’s get this right. You support the symbols (flag, statues, base names, etc.) that honor those who enslaved millions of Americans for over 200 years and then waged war against the USA (the constitutional definition of treason) to preserve that system. You oppose those who would remove those symbols or forget “our heritage.” You regard that as virtue signaling.

      But you also oppose those who would recall those who opposed that system by fighting against it at great personal sacrifice. Films with strong Black men standing up for their rights—the very opposite of downtrodden victims of the white man—are also virtue signaling because they suggest that life isn’t perfect on the plantation where you live.

      If you find that offensive, tough. I’m tired of your constant repetition of racist tropes that are no more palatable coming from an alleged African-American.

  2. Will Smith works for the mainstream like Samuel L. Jackson because he is safe and largely non-political on anything that counts, most of the time he plays a clown.

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