Apple strikes new deal with U.K. chip designer

Reviving a business relationship that had all but ceased, U.K. chip designer Imagination Technologies Group Plc has struck a new licensing deal with Apple.

Mark Gurman for Bloomberg:

Apple previously used graphics chips or GPUs in its iPhones and iPads that were designed by Imagination Technologies, but it moved to its own internal chip designs starting with the iPhone X in 2017 and the iPad Pro in 2018. The U.S. company also uses its own graphics processors in the Apple Watch. It told Imagination Technologies in 2017 that it would stop using its intellectual property in new products within two years.

When Imagination Technologies, then a public company, announced the loss of Apple as its biggest customer, its stock plummeted… The company didn’t specify on Thursday which intellectual property the latest agreement covers, but Imagination’s IP related to graphics and artificial intelligence could be key to future Apple devices.

MacDailyNews Note: Imagination Technologies’ press release:

Imagination Technologies (“Imagination”) announces that it has replaced the multi-year, multi-use license agreement with Apple, first announced on February 6, 2014, with a new multi-year license agreement under which Apple has access to a wider range of Imagination’s intellectual property in exchange for license fees.

Imagination is a UK-based company that creates silicon and software IP (intellectual property) designed to give its customers an edge in a competitive global technology market. Its graphics, compute, vision & AI, and connectivity technologies enable outstanding PPA (Power, Performance and Area), robust security, fast time-to-market and lower total cost of ownership. Products based on Imagination IP are used by billions of people across the globe in their phones, cars, homes, and workplaces. Imagination Technologies was acquired in 2017 by Canyon Bridge, a global private equity investment fund.

Source: Imagination Technologies Limited


  1. Sounds like heavy handed negotiation by Apple. They didn’t get the terms they wanted. Announced they were no longer doing business with the company, company’s stock plummets, Apple gets what they wanted.

  2. It looks more like Imagine Technologies looked at Apple’s chip design and said, “Hey ya know what, your new chips are pretty good, but we have some suggestions on how to improve them. We had a profitable past, let’s try this again?”.

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