In a note to clients, J.P. Morgan analyst Samik Chatterjee lifted his 12-month price target on Apple on optimism over advertising on Apple TV+.
M. Corey Goldman for TheStreet:
In an update to clients, J.P. Morgan analyst Samik Chatterjee lifted his 12-month price target to $296 from $290 and left his buy rating on the stock in place on continued optimism over the company’s potential to bring in money from advertising on its recently launched Apple TV+.
That followed Chatterjee’s upgrade to $290 from $280 just two weeks ago, which he implemented due to what his team sees as strong advertising revenue potential related to the company’s mobile offerings.
MacDailyNews Take: Apple TV+ is “always ad-free and on demand.” – Apple.com
That said, ads on Apple’s TV app are entirely within the realm of possibility. “Ads” meaning paid placements by the likes of Showtime, HBO, etc. to highlight their services and.or programming. These ads would be / are like Apple’s lucrative App Store search ads.
“analyst Samik Chatterjee lifted his 12-month price target on Apple on optimism over advertising on Apple TV+.”
And this is why we can’t have nice things.
Some a**hole always has to try to commercialize the very thing people are using to get away from commercials.
It happened with cable back in the 80’s; the promise of commercial-free tele. Then what happened? Some a**hole says, ‘We need commercials’ and in they come.
Same with VHS / Beta tapes. Then DVD’s including commercials that couldn’t be skipped through.
Many websites now include commercials (adverts) that people don’t want to see; so people browse with adblockers and the commercial-advert game of cat and mouse continues.
Now that people are ‘cutting the cord’ and switching to streaming services, some d!ckhead analyst wants to include the very thing people don’t want to see: adverts.
I often shake my head in disbelief that these people are still employed.