U.S. iPhone users more than twice as likely to own a smartwatch as Android users

Consumer Intelligence Research Partners today released analysis of the results from its research on smartphones and smartwatches, including for Alphabet, Apple,, and Fitbit for the fiscal quarter that ended September 28, 2019.

CIRP analysis indicates 35% of US iPhone buyers have a smartwatch, compared to only 16% of US Android buyers. Among iPhone buyers, 19% have an Apple Watch, while 10% own a Fitbit. Among Android buyers, 4% own a Samsung watch, while 5% own a Fitbit.

Smartphone buyers owning smartwatch, as of September 30, 2019 (trailing twelve months)
Smartphone buyers owning smartwatch, as of September 30, 2019 (trailing twelve months)

CIRP bases its findings on its survey of 500 US mobile phone buyers, surveyed from September 29 – October 10, 2019 that activated a mobile phone in the US in July- September 2019 period.

Source: Consumer Intelligence Research Partners

MacDailyNews Take: With only one in five U.S. iPhone users owning an Apple Watch, there is much headroom left for Apple to grow in wearables.


  1. Not surprising on any level. It takes disposable money to own a iPhone. Even more to own a smart watch. So an iPhone owner is more likely to be able afford a smart watch. And while one could argue that a smartphone is no longer a luxury in 2019, the same cannot be said for smart watches.

  2. Unfortunately I absolutely hate wearing watches. I do get why someone would get an Apple Watch but I really can’t stand having something on my wrist. Didn’t like it until the series 4 but I didn’t get an iPhone until the 4 , not an early adopter because the first couple of generations of any technology usually sucks. The iPhone 3 really wasn’t very good but the potential was very apparent.

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