On November 1, Apple launched its much anticipated streaming service aptly named Apple TV+. The service enters a competitive consumer landscape with offerings from the likes of Netflix, Amazon, Hulu and HBO already clamoring for subscribers… While the market is becoming increasingly crowded, what is being lost in much of the “streaming wars” horse race analysis is the reality that not every entrant is competing for the same crown.
For Netflix, the streaming wars are life or death. For Disney, it’s about futureproofing the business and ensuring its incredible IP sustains its value in a changing media ecosystem. For Amazon, it’s about making Prime stickier. For Apple, however, streaming is really more of value add play — a vehicle for the world’s most valuable company to continue its evolution away from a pure hardware company into a services business… it is important to remember that it doesn’t need to win the streaming wars to succeed.
MacDailyNews Take: Yup.
Apple TV+, at just $4.99 per month, doesn’t have to disrupt Netflix by taking subscribers; it’s additive. Most people who already subscribe to Netflix will simply add Apple TV+, not drop Netflix for it. Many, tens of millions in the first year alone, will get Apple TV+ for free with the purchase of any iPhone, iPad, Apple TV, iPod touch, or Mac! — MacDailyNews, October 21, 2019