CIRP: Apple’s new iPhone 11/Pro/Pro Max accounted for 20% of U.S. iPhone sales within first two weeks of availability

Apple's iPhone 11 Pro Max
Apple’s iPhone 11 Pro Max

Consumer Intelligence Research Partners says its data suggests that around 20% of US iPhone buyers in Q3 opted to buy one of the three iPhone 11 models despite availability being limited to the final week in the quarter, Ben Lovejoy reports for 9to5Mac:

Its data suggests that sales of the latest models were split approximately:

• iPhone 11: 9%
• iPhone 11 Pro: 6%
• iPhone 11 Pro Max: 4%

Its data indicates that combined sales of the iPhone XS and XS Max – which can no longer be bought directly from Apple – almost matched those of this year’s Pro models. But the best-selling model of all in Q3 was, it says, the iPhone XR.

CIRP finds that the new iPhone 11 and 11 Pro/Pro Max models accounted for 20% of US iPhone sales with two weeks of availability at the end of Apple’s fourth fiscal quarter. iPhone XR accounted for 36% of US iPhone sales during the quarter.

“iPhone 11 represented half of the sales of the three newly launched iPhone models,” said Josh Lowitz, CIRP Partner and Co-Founder. “Combined with iPhone XR, which was similarly positioned in the line-up and shares many of the same features, these two models account for almost half of US iPhone sales in the quarter. The premium priced iPhone 11 Pro and Pro Max models together represent 10% of sales, and 21% when combined with similarly positioned and recently discontinued iPhone XS and XS Max. It seems that iPhone customers consumers [sic] have a greater appetite for the historic flagship priced phone, with fewer paying up for the new top-of-the-line models.”

MacDailyNews Take: Apples and oranges. CIRP’s data on iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max only cover two weeks of availability, but the firm’s data on iPhone XR covers the entire quarter. Recognizing that, it’s easy to see why XR was the top-selling iPhone in CIRP’s report, but it’s impossible to draw the conclusion that “consumers have a greater appetite for the historic flagship priced phone, with fewer paying up for the new top-of-the-line models.” The data simply isn’t there to support that conclusion. We’ll wait for an entire quarter of availability for all iPhone models before we start drawing conclusions from the mix.

1 Comment

  1. Luckily I don’t have to wait to speculate.

    The 11 will very likely be the top seller just as
    the XR was last year, however, I think there’ll be a notably higher percentage of the two pro models than there was in that cycle. And I’ll be very surprised if they don’t outsell the previous year’s models going away.

    I’ve learned to pay less and less attention to instant analysis from the day of and the day after Apple events. These phones may be “iterative” to the max, but they’re home runs because they got lots of those iterations right.

    And “Every new camera tells a new story.” The computational photography advances combined with adding true wide angle and nailing all the transitions between them make this a whole new device.

    Finally, the “ugly” camera bump gives them a very distinctive look people are responding to. Which can be instantly noted from many feet away.

    PS: This was already all true, but now we can add that the Pixel 4 family is singularly unimpressive by comparison.

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