Apple TV+ execs: ‘See’ will be as epic as ‘Game of Thrones’; offer free three month trial voucher

Benjamin Mayo for 9to5Mac:

Apple is continuing its PR blitz for Apple TV+ with Jason Momoa and Alfre Woodard hitting the covers of the latest issue of Emmy Magazine, promoting the sci-fi thriller See. Apple’s production budget for See is believed to be in excess of $15 million per episode.

In the interview, Apple vice presidents Jamie Erlicht and Zack van Amburg (who run Apple’s TV+ efforts after being hired from Sony in 2017) compare the scope of See’s world-building directly to Game of Thrones: “can it be as epic as, say, a Game of Thrones? We answer that question early on with a resounding yes!”

Apple is also taking out advertising in the issue, with a full page insert showing The Morning Show leads Reese Witherspoon and Jennifer Aniston, and offering a free three month trial of Apple TV+ to subscribers with the included voucher.

MacDailyNews Take: So far, in the trailers, See looks like it’ll be an excellent tentpole for Apple TV+!


  1. Sadly.. no.. it won’t. The concept, richness and commitment to complex and powerful storylines won’t be present since the source material and core concept aren’t there. It’s a grand experiment. But remember that Game of Thrones took TIME to build an audience and was on a MUCH larger platform at the start. Most of these first shows are sacrificial lambs. When Apple reaches a genuine critical mass of viewers.. which is a ways off.. then a show will stand a chance. There are simply WAY too many other choices right now.

  2. Also.. did you SEE Aquaman? Moamoa is honestly NOT a good actor. He knows it. It’s all male posing and scowling. The show is a “one trick pony” not a high concept vehicle. People can’t see, babies are born that can. Violence ensues. Seriously? Holy crap. Not paying for that.

  3. Looks lame to me. I expect laughable conceits that most people will not be able to embrace. Like two blind armies fighting hand to hand in a forest? Sadly, no. It won’t work. Don’t believe me? Well don’t believe the show runners and stars either. Wait for real humans to actually see the show and review it. Then we’ll all see

  4. pr,

    I totally agree with you. I’m a sucker for most of the Marvel and DC franchises but Aquaman was a total waste of time and this was primarily due to Momoa’s lack of thespian qualities. The CGI/FX was fantastic and Nicole Kidman was well, Nicole Kidman except she didn’t have enough screen time.

    I know it’s early days in Apple’s lineup but thus far I’m severely underwhelmed by what the company is offering. This is the only show that has got my interest but with Momoa in the lead it just doesn’t grab me.

  5. I’ll reserve comment until I see it with my own eyes (sorry, had to) . . . but I think for me it’ll take a combination of good dialogue and a really intense attention to detail. For example, I think about things like forging a blade and how difficult that would be to a society that is blind. My first thought watching the trailer is that the aesthetics are really good — but why would blind people care about how things “look?” If their clothes all match (and other things like that) it’s a real fail right there and I won’t be able to suspend disbelief.

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