Greater democratization of wireless technology and reduction in prices will help wireless hearables become mainstream in the next two-three years. The findings of our Consumer Lens survey reveals that Apple remains the top of the mind for most US consumers for a future purchase.
Apple’s AirPods, a true wireless hearable device, turns out to be the preferred choice for future purchase due to factors like ease of use, comfort & fit, and portability. Further, Apple also edged rivals because true wireless as a category is the preferred choice over wireless earphones, due to factors like better sound quality, portability, and ease of use.
Future Preference for True Wireless
MacDailyNews Take: As iPhones (and pretend iPhones) without antiquated 3.5mm headphone jacks proliferate, sales of Apple’s dominant AirPods will boom, especially as Apple released next-gen AirPods with smart ambient noise cancellation (a feature that Counterpoint’s survey respondents deemed important) hit the market!
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]