Apple’s ‘The Morning Show’ costs more per episode than ‘Game of Thrones’

Apple TV+’s “The Morning Show” stars Academy Award winner Reese Witherspoon, Emmy winner Jennifer Aniston and Golden Globe winner Steve Carell in a high-stakes drama that promises to pull back the curtain on the morning news.

Sangeeta Singh-Kurtz for Quartz:

At $15 million per installment, the final season of HBO’s Game of Thrones was the most expensive TV season in history on a per-episode basis. That was until Apple started making its own TV shows.

Apple’s content budget for its upcoming streaming service, Apple+, is as much as $6 billion, according to the Financial Times… A good chunk of that will help pay for The Morning Show, a series about the behind-the-scenes drama at an American morning talk show. The Financial Times is reporting that each episode of the Apple series will cost even more than the $15 million it required to make an episode of the final season of HBO’s Thrones.

The Hollywood Reporter divulged last year that the tech giant is paying “upward of $1.25 million per episode to stars Jennifer Aniston and Reese Witherspoon.” By contrast, even the biggest stars on Game of Thrones were making only about $500,000 per episode, while most others made closer to $100,000 or less.

MacDailyNews Take: Yes, the likes of Jennifer Aniston, Reese Witherspoon, and Steve Carell do command large salaries.

This series, with a long upfront two-year commitment from Apple, is obviously meant to be a tentpole for Apple TV+. We believe The Morning Show will deliver millions of Apple TV+ subscribers!


      1. ?

        So Apple has decided to go head to head against Disney in the PG streaming tele market, spending more money to deliver shows with narrower appeal than the Mouse?

        I very much doubt that Apple will earn more than tele programmes with digitally enhanced dragons, war, and titties.

        I would rather watch Fifth Gear reruns.

  1. Production value wise( outside of a 2-3 stars) i dont see how this does or can stand up to Game of Thrones… … and where the money goes..
    On the surface, the setting alone, doesn’t lend itself to GOT level grandiosity.

  2. I think comparing to GoT for scale/popularity is a stretch. Definitely some major dramatic casting wins here, and yes those names command a lot of money — Aniston may have been paid that much by the end of Friends, but I don’t think Carell was anywhere near that for The Office.

    Premature, for sure, but with a #metoo premise, a female-led cast and being on an upstart broadcaster, I think expectations should be reined in, no matter how good it is.

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