Apple Card begins rolling out to consumers

Created by Apple and designed for iPhone, Apple Card brings together Apple’s hardware, software and services to transform the entire credit card experience.
Created by Apple and designed for iPhone, Apple Card brings together Apple’s hardware, software and services to transform the entire credit card experience.

Stephen Nellis for Reuters:

Apple Inc rolled out its virtual credit card on Tuesday, working with bank Goldman Sachs Group Inc on the new iPhone add-on that may help Apple diversify from device sales and build out the Wall Street bank’s new consumer business.

Apple said a limited number of consumers who expressed interest in the card will start to receive sign-up invitations on Tuesday.

The card is designed to work with the iPhone, where users sign up for the card and can start using it immediately if approved via the Apple Wallet app and Apple Pay system. Apple offers an option for a physical card made of titanium, but the physical card has no visible number. Instead, the card’s number is stored on a secure chip inside the iPhone, which generates virtual numbers for online or over-the-phone purchases requiring a number.

Apple has focused on privacy, saying that purchase information is stored on the user’s iPhone and that it cannot see the information. Goldman will not be allowed to use data for marketing purposes, even for selling other Goldman products.

MacDailyNews Take: Did you get your Apple Card invitation to apply, yet? Let us know below!

[Thanks to MacDailyNews Readers “Fred Mertz” and “:Arline M.” for the heads up.]


  1. I keep getting them. Why, again, are people excited by a credit card? I could see maybe if they let you put your own art work on it. Design your own or something. That could be fun. Otherwise, how is this different than any other credit card?

    1. Apple product releases are a substitute religious experience for many of our materialist friends, like Moses bringing the Ten Commandments down from Mt. Sinai. You’re popping their delusion bubble.

    2. I can tell you why I am interested. While I am an Apple fan, mainly because the quality is there in almost everything they do. Their eco-system is excellent. But more importantly, I believe many will want this card because of the privacy and the management of the card. It is just another credit card, but when you have the Apple aspect, there is a slight improvement on the management; and hopefully a massive improvement on the privacy. And if the rates are fair and aggressive, this is a no-brainer for those who like to loan money on things that can’t afford at the time they want it.

  2. No, but I got an email from ATM Zenith Bank, informing me of an inheritance fund file that can pay me $12.5M. I can receive it thru an ATM card, but first, I have to give them my name, address, telephone, etc.

  3. Goldman Sachs? No Thanks!

    Here’s more that you didn’t know…

    other cards offer better rewards
    Goldman Sachs is allowed to use your data for their analytics and marketing
    this is the first consumer credit GS has ever offered, so it’s unclear if they can manage the complex consumer support required
    the Apple card interest rates at this time range from 12.99% to 23.99% based on creditworthiness — national average APR is currently 17.80%. You won’t necessarily benefit there.
    Apple has not published its creditworthiness limits to tell you who is allowed to get the card

    Bottom line: Apple is attempting to use a predominantly American solution — the credit card — in an attempt to remain relevant in China, where everyone (yes, everyone) uses one a mobile payment system on their Android phones (Alibaba, TenCent, Baidu) instead of credit. Good luck with that. The Chinese central bank issued only 250 licenses for online payments and Apple, like other foreign firms, will have to pay to play — or enter a forced tech transfer partnership. Business as usual. Who in China is interested in carrying a credit card?

    Apple might have to rethink their attempt to become the next diversified conglomerate GE and focus on delivering better hardware and software.

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