SoftBank president suggests Apple’s next-gen iPhone sales to start on September 20th

Apple's 5.8-inch iPhone XS and 6.5-inch iPhone XS Max (right)
Apple’s current 5.8-inch iPhone XS and flagship 6.5-inch iPhone XS Max (right)

Mikey Campbell for AppleInsider:

SoftBank president Ken Miyauchi during a quarterly earnings presentation Monday jokingly implied that this year’s iPhone refresh will hit store shelves ten days prior to the end of September, a date that falls squarely in line with Apple’s typical release timeline.

During the meeting, Miyauchi was queried about the upcoming implementation of Japan’s revised Telecommunications Business Law, scheduled to go into effect on Oct. 1. As noted by Mac Otakara, a reporter specifically asked how the company plans to manage the launch of iPhone, which is widely expected to launch sometime in September.

“I’m honestly thinking about what I should do for about ten days,” Miyauchi said, referring to iPhone’s supposed launch and the revised law. “Excuse me, I shouldn’t say that. Nobody knows when the new iPhone will be released […] When it is, it will be unbundled for at least 10 days. After that, it will be part of a bundle.”

The comment was apparently made in jest, but there is a possibility that Miyauchi’s coy reference could be closer to the truth than he lets on.

MacDailyNews Note: Earlier today, a href=”” target=”_new”>CNET’s Lynn La predicted Apple to unveil the next iPhones on Tuesday, September 10, preorders on Friday, September 13, and sales to start on Friday, September 20.


  1. Unless someone actually needs to purchase a new phone I don’t know why anyone would buy the 2019 iPhone. Even if you’re a freak over camera technology it just seems to make sense to wait for the 2020 version which I suspect is going to offer a whole bunch more. I know I’m sticking with my XS max this year.

    1. But that’s the thing, people lose their phones, break them, see them stolen out otherwise damaged or lost, and there are also whose phones are too old or otherwise due for an upgrade. Apple will still sell 200 million of the models on sale, so… they’ll still sell, and come 2020, people will but what they need when they need it, alongside a lot of upgraders.

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