Last month, Apple announced that Jony Ive would be leaving the company to form his own independent design firm. Now Ive has taken the initial public steps toward officially launching that firm…
New documents from the US Patents and Trademark Office reveal that Ive has officially filed for a trademark for the term “LoveFrom Jony.” The filing is dated July 18, 2019. The foreign filing date listed is May 29, 2019.
Ive’s original announcement had said the firm would simply be named “LoveFrom,” but it now appears that at least one aspect of the brand will be “LoveFrom Jony.”
The name of Jony Ive's new firm is being misreported all over the place as "LoveForm" which is actually a better name for a design firm than the saccharine "LoveFrom," which sounds like a greeting card company. https://t.co/jHKUsPXTBm #JonyIve #LoveFrom #LoveForm #Apple pic.twitter.com/EJvIRGtCl4
— MacDailyNews (@MacDailyNews) June 28, 2019