Apple Chief Executive Tim Cook on Monday fiercely disputed a report about the departure of design chief Jony Ive and the company’s ability to uphold its commitment to innovative design.
In a rare, scathing statement sent exclusively to NBC News, Cook took issue with a report published Sunday night by The Wall Street Journal that said Ive had grown frustrated with Cook’s leadership and alleged lack of interest in the design production process. Cook said the report does not match reality and fails to understand how Apple’s design team actually works.
“The story is absurd,” Cook said in an email. “A lot of the reporting, and certainly the conclusions, just don’t match with reality.”
“At a base level, it shows a lack of understanding about how the design team works and how Apple works,” Cook said. “It distorts relationships, decisions and events to the point that we just don’t recognize the company it claims to describe.”
Colleen Schwartz, senior vice president of communications for The Wall Street Journal, said in a statement that the newspapers stands by its reporting… On Sunday night, The Wall Street Journal‘s Tripp Mickle reported that Ive “had been growing more distant from Apple’s leadership” in part because he was frustrated with Cook’s “more operations-focused company,” according to several sources familiar with his departure who were not named.
“People in the design studio rarely saw Mr. Cook, who they say showed little interest in the product development process — a fact that dispirited Mr. Ive,” Mickle reported…
“The design team is phenomenally talented,” Cook told NBC News. “As Jony has said, they’re stronger than ever, and I have complete confidence that they will thrive under Jeff, Evans and Alan’s leadership. We know the truth, and we know the incredible things they’re capable of doing. The projects they’re working on will blow you away.”
MacDailyNews Take: Oh, some palace intrigue to jazz up the summer doldrums! 🙂
Tim Cook can protest all we wants, but the fact of the matter is that if Jony Ive were fully engaged and intellectually challenged, he’d still be an Apple employee.
That the muse lasted this long without his master is actually rather amazing.
Let’s move on to the next phase, shall we?