Jony, Jony, Jony — now look what you’ve done.
With one little “I quit,” you dragged all of us across the line separating Apple Classic and New Apple.
We had one foot over that line already with Steve’s passing. This just makes it final—the last spiritual connection to the old Apple is now behind us… yeah, it does hurt a little to see you go off to LoveFrom. Not the career move — I’m talking about the company name. Wish you’d thought a little harder on that one.
When we lost Steve, we found solace in two thoughts. First, we knew that Steve’s had burnt his values into Apple’s DNA. Second, we had you. God of design. Keeper of the Apple flame. Steve’s alter ego. The Un-Fireable One. Alas, you weren’t the Un-Resignable One.
I think that parting ways at this point is better for both you and Apple. It gives Apple another opportunity to think different. And at long last, it allows you to spread your wings without limitations at LoveFrom. So best of luck on the rest of your journey. But please — there’s still time to change that company name.
MacDailyNews Take: Ditto!
We’re very happy for Jony Ive, who has longed to leave and do what he wants when he wants for quite some time now. Here’s to many happy years designing wonderful things, Jony! — MacDailyNews, June 28, 2019
The name of Jony Ive's new firm is being misreported all over the place as "LoveForm" which is actually a better name for a design firm than the saccharine "LoveFrom," which sounds like a greeting card company. https://t.co/jHKUsPXTBm #JonyIve #LoveFrom #LoveForm #Apple pic.twitter.com/EJvIRGtCl4
— MacDailyNews (@MacDailyNews) June 28, 2019