Apple is designing for a post-Facebook world

Mark Wilson for Fast Company:

“Contacts.” It’s such an impersonal word for the friends and family in your life, stored in your iCloud under their names and numbers. For years, Apple has overlooked the power of these contacts, designing its operating systems around apps rather than the social connections of the people who use them. But [earlier this month], at Apple’s Worldwide Developers Conference, Apple announced a series of new features for its upcoming iOS 13 operating system that put users and their existing social networks at the center of the Apple ecosystem of apps and services. It’s an enticing vision of software for a post-Facebook era.

Take the new Notes. In iOS 13, you’ll still be able to make a standard Reminder or To-Do list. But since Notes knows your contacts, now you can mention people inside the app to tag them (it seems to work much like tagging on Facebook—but presumably, Notes will send an iMessage notification directly to the tagged friend). Tagging allows you to schedule a call for a meeting in a To-Do list. Then, iMessages will send the tagged attendees a reminder 10 minutes before that meeting. In this sense, iOS 13 isn’t organized by apps, it’s organized by your contacts. Your relationship, and plans with someone, are dictating how the OS responds and linking one app to another.

A similar thing happens with updates to how iOS handles photos. For years, Apple has been able to spot the faces of friends and family in photos you took on the iPhone. But now, if you view a photo with friends inside, Apple will suggest you message it to those same friends. That’s because the OS is thinking in terms of relationships. It knows you very well want to share a photo with friends in it with those friends.

MacDailyNews Take: And what a wonderful world it will be!


We use FaceBook as an RSS feed. Our CMS automatically reposts our article headlines and links them back to our website. That is our only interaction with Facebook and has been our only interaction with Facebook for years. We deleted our personal accounts [which we opened only so we could understand the Facebook phenomenon] many years ago.

If you want to share photos and videos with friends, text them using Apple’s end-to-end encrypted iMessage service. You need to control your social networking, not cede it to a gatekeeper like Facebook. – MacDailyNews, March 19, 2018


  1. St. Peter giving a tour of Heaven….

    “And here in this enormous garden with the high gilder walls, we have the Apple community. Please be very silent as they think they’re the only one’s here.”

  2. Post-Facebook era? Facebook appears as strong and as profitable as ever as a company and institutional ownership is about 75% as proof of big investor confidence. Tim Cook had better be concerned about a post-iPhone era. Most consumers would sooner give up buying expensive iPhones than giving up free-to-use Facebook. Most consumers and investors in the world don’t have the privacy and security fears that Tim Cook is always worrying about. Facebook stock is soaring while Apple stock is stuck in the mud, so I’m not exactly sure why Apple is designing for a post-Facebook world when Facebook seems to be set to outperform Apple.

    The Feds are never going to touch Facebook and I’m not sure they want to if Facebook is willing to provide intelligence agencies with Facebook users’ personal data. I’m not sure what world Tim Cook is living in if he actually thinks Facebook is going away. MDN may have deleted their Facebook accounts but on a global scale that means absolutely nothing to Facebook. For every account MDN deleted there were likely a million new Facebook accounts that took their place. Facebook is growing while Apple is not. Tim Cook needs to focus on Apple’s growth and not concern himself with Facebook or any other social media company.

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