Amazon is now the world leader in terms of brand value, eclipsing both Apple and Google, according to annual Kantar research rankings.
Amazon’s value rose 52% year-over-year to approximately $315.5 billion, Kantar wrote in its updated BrandZ Top 100 Most Valuable report. Apple rose a comparatively small 4% to $309.5 billion, allowing it to hold on to second place.
Nipping at its heels was former chart leader Google with $309 billion. Though slipping in position, its value nevertheless rose 2%.
MacDailyNews Take: The big three are constantly jockeying for position, but this makes as much sense as any given Kantar’s methodology. Kantar’s rankings are based on interviews with over 3 million people, combined with analysis of each company and its financial results.