Apple’s Pro Workflow Team Chief: Mac Pro’s lessons learned will trickle down to all ‘Pro’ products

All-new, completely redesigned Mac Pro delivers maximum performance, expansion and configurability.
All-new, completely redesigned Mac Pro delivers maximum performance, expansion and configurability.

Roger Fingas for AppleInsider:

The product manager for this fall’s 2019 Mac Pro, Doug Brooks, promised in a podcast interview this week that the impact of his Pro Workflow Team will be felt beyond this year’s WWDC centerpiece.

“That team is really a deep investment on what we’re doing here in the pro space,” Brooks told Mac Power Users. “And it goes well beyond just Mac Pro to MacBook Pro and even iPad Pro. You’re going to see the benefits and the implications of that team across all of our Mac products and our pro products.”

The Pro Workflow Team was first disclosed in April 2018, around the same time Apple acknowledged a Mac Pro refresh wouldn’t happen until 2019. The group is led by John Ternus.

Functionally it’s split into “two kinds of people,” Brooks said. The first are “artists and creatives who came out of the industry, in the video, audio, and 3D space,” while the second are “system architecture people” and “deep computer scientists” that partner with the first group.

MacDailyNews Take: With the gorgeous brute that is the new Mac Pro and the stunning Pro Display XDR as the first fruits of the Pro Workflow Team, we expect all of Apple’s products, pro or not, to benefit as new ideas and methods percolate throughout Apple Park.


      1. “You’re going to see the benefits and the implications of that team across all of our Mac products and our pro products.”

        Looks like future tense to me.

        I’d like to know where all these Mac product geniuses have been for the last 8 years.

        Tip to Apple: keep Ive far away from all product design, let him focus on his door knobs.

        Let beancounters have input, but not final decisions, on non Pro gear.

        Turn a LOT more engineers loose on a fuller range of updated Macs and Mac ecosystem stuff. That should include networking and NAS stuff too.

  1. Sorry but those lessons were learned more than 10 years ago – just completely forgotten and had to be re-learned by a new regime and it’s team sans a Steve Jobs around to knock some real pro sense into their clueless & ignorant heads.

    I notice Phil Schiller was no where around during this new 2019 Mac Pro’s introduction having thoroughly embarrassed himself at the last one. “Can’t innovate my ass!” will go down with some of Steve Ballmer’s best lines of folly like “There’s no chance that the iPhone is going to get any significant market share. No chance.”

  2. Hopefully we’ll see an overhauled iMac Pro with many of the high end components from the Mac Pro. I could easily see them using the 32″ panel in the iMac Pro minus the ridiculously high-end backlighting system.

    The main thing I want see come to all of Apple’s pro products (iPad Pro, iMac Pro, MacBook Pro…) is the nano etched matt glass finish. It sounds amazing and more importantly is 100% practical. My worry is how easy this process can be scaled for the volume Apple would need. Having had a quick look around no one seems to be doing nano etched glass on a big scale (hence the current price of the option on the XDR display).

    A friend pointed out that they wished Apple had called the Mac Pro, Mac Studio and I completely agree. It would have seriously helped with marketing as consumers would know that Apple’s Studio range (Mac Studio with Studio Display) was purely for movie and music studios and the like. Instead they lumped it in with the MacBook Pro and consumers are loosing their minds over the pricing which in reality is amazing competitive with other workstation class products.

    (Only exception is that freaking stand, at my last job they bought $700 VESA stands but those were super adjustable and part of a larger modular mounting system. It’s sad they did this with the stand because the rest of their pricing is amazing competitive, especially the display. I suspect Sony is pretty pissed at Apple for undercutting them by so much.)

  3. LOL, Lessons learned? Apple remembered how to build a tower PC but do it in such a way to maximise cost to the owner.

    Before you fanboys start low voting, I have 2 Mac Pros, a MBP and an iMac in the office right now.

    This new Mac Pro makes no sense at any price point for professional media creation because vastly greater price/performance can be had with custom PC builds at a fraction of the cost.

    When you get to the level of money is no object you’re into the turnkey system level and Apple’s service agreement is so poor as to be worth nothing to a boutique studio that requires onsite service the same day. They will continue to buy turnkey Linux systems for client attended finishing sessions.

    This Mac Pro was created for the spec loving fanboy who’ll never own one nor really understands why it’s a white elephant product.

    I’d be very worried about what Apple actually learned and it eventually contaminating the rest of the Pro product line, your wallets are going to be annihilated!

      1. Nope. I have a 32 core Threadripper and Dual 1080Ti workstation that cost a fraction of the Mac Pro. 3D animation has never been easier. You’re one of those fanboys that I eluded to.

    1. That’s so not true. You may save some money if you build it yourself but in my opinion if you have the time to do that you’re no true pro. I have priced out comparable 14 core machines from Puget Systems in the $7-11,000 range using the best components so what you say is pure unadulterated bullshit. Given the choice and even a slight premium I choose to work with Mac OS X too.

  4. “Apple’s service agreement is so poor as to be worth nothing to a boutique studio that requires onsite service the same day.”

    you must be thinking of a REALLY small boutique.

    this is how I used to run a bunch of old Cheese Graters. No on site really needed.
    Have a SPARE MP. Can be a base model.

    Have a problem with a one MP, say God Forbid a logic board failure. Pull drives out (they’re on slider trays , takes one minute), you can also if you need to pull RAM, GPUs, other PCI equipment, even the processor tray and pop them into spare (takes half hour, less if you’re expert).
    Take problem Mac to fix.
    (without out expensive GPUs, a lot RAM etc spare can be relatively cheap. )

    If problems are with GPU or other cards, just pull them out and put in spares.

    I don’t know how the new Mac Pro works but this was how the old cheese graters work. That’s why they are so loved and the trash can MP disliked.

    Thats also I like Cheese Graters vs iMacs. Graters were true Pro machines.

    The old Mac Pros are also so tough they almost never break down. Xeons for example are designed to work in servers 24/7, the rest of the Mac is also pro grade.

    From all I’ve read the new MP is actually good value for money if you spec pro grade parts.

    1. No, I’m not thinking about really small studios, I’m thinking about many of the London Soho studios who won’t go near this POS at any level.

      Only a complete fool would spec out a Workstation with Intel CPUs and AMD GPUs when AMD Threadripper and nVidia GPUs offer vastly superior price performance.

      The new Mac Pro will be released into a market where nVidia Ampere GPUs and Threadripper 3000 with PCIe4 are just about to be released again for a fraction of the cost of the Mac Pro. What are creative professionals like me going to buy? Take a wild guess…

      1. Goodbye “creative professional”, enjoy your life festooned with Threadrippers and PCIe4. You are obviously happy there, never to be satisfied with anything Apple would have put out except the exact duplicate of what you have already, at the same low price you managed. You clearly are able to build systems on your own without the need of large corporations so kick off from here and have fun.

  5. We can hope, I guess. I don’t know anyone that can do more than supplemental work on their projects on an iPad pro, and they could have simply made the iMac pro user configurable and serviceable. To have to pay six grand for that privilege is ludicrous. It would seem to me they are actually epically missing the point, to an extent. But we can hope.

  6. It would be nice if they expanded this new Mac Pro product line downward and sold another, smaller modular Mac configuration, even more than 1 smaller modular Mac model, in tower or other form factors.

    1. Yes, there are some Pro applications which don’t require 8 PCI slots and 12 RAM slots, a demi-MacPro would be really nice.

      Conversely, Apple could make their other machines like the iMac Pro and the Mac mini so that they aren’t hermetically sealed and/or extremely difficult to swap out RAM and HDs. These are desktops, size and weight shouldn’t be the primary considerations anyways. Make these machines a tiny bit bigger so the that user can service the RAM and the HD/SSD with off-the-shelf components instead of nose-bleed, over-priced components which are non-user-replacable.

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