Google still plans to cripple ad-blocking in Chrome, but enterprises will be exempt

“Google has clarified proposed changes to the Chrome browser that some developers fear will cripple ad blockers, revealing there will be an exemption for enterprise users,” Liam Tung reports for ZDNet.

“Back in January, Google angered developers of ad blocker Chrome extensions over planned changes to Chrome’s webRequest API that could harm existing extension,” Tung reports. “Google planned to change the webRequest API in a way that would stop existing permitted behavior that allowed ad-blocker extensions to ‘intercept network requests to modify, redirect, or block’ API requests. Instead, the webRequest API would be reduced to an ‘observational’ role, making it a tool for passive, rather than active, interaction by extensions.”

“In a message on a Google Groups page about Manifest V3, Google staffer Simeon Vincent explained the motivation for the deprecation and mentioned an exception for enterprise instances of Chrome,” Tung reports. “‘Chrome is deprecating the blocking capabilities of the webRequest API in Manifest V3, not the entire webRequest API (though blocking will still be available to enterprise deployments),’ wrote Vincent. ”

Read more in the full article here.

MacDailyNews Take: This sounds like it’s all still a bit of a work in progress and some portions are still subject to change.


  1. If you’re like me and you’re sick of seeing Safari get bowled over by too man flashing blinking, take over the screen, etc. ads, I recommend a good firewall. Many routers and wireless routers feature the ability to block categories of traffic at the router before it gets to Chrome or Safari or whichever.

    It can really clean up your web experience. You go to a site you see data. Often an ad or two get through, but it’s nothing like normal.

    You can specifically go through and get rid of all the Google and double-click etc. stuff. The routers often allow you maintain pretty big domain lists.

    So far my favorite is the Synology RT2600ac. Brilliant user interface. Great router.

    You have a high level of control over the types of traffic you allow through.

    There are also devices like the Firewall red and blue that allow you to add this sort of protection to your existing set up. Tiny little box that connects to your network to allow control of your network via your iPhone.

  2. Sounds like mostly a PR move to me to give the impression that Google cares about user privacy while cntinuong to track and spy as much as it can get away with. This is so that it can fool authorities and users that it’s right up there with Apple.

  3. Time to dump Chrome. Many sites (including MDN – sorry) have so many ads that the browser literally locks up and crashes if you don’t have an ad blocker.

    Does anyone know how to get .webm working in Safari?

  4. Interesting business model — Collect millions of dollars from Fortune 500 companies, displaying Ads that nobody watches, and tormenting end users

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