Apple United Kingdom has debuted a new ad, “Behind the Music. Behind the Mac,” on YouTube and other media outlets.
From bedroom studio to stadium tour, the British music scene is alive. See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music.
Learn more about music on Mac here.
The featured song is “What We Do” by Swindle feat. Rider Shafique, P Money, D Double E & Daley.
Direct link to video here.
MacDailyNews Take: Yes, some Mac love!
In conjunction with the ad, Apple UK has also launched a “Behind the Mac” webpage with more information and links. Check it out: https://www.apple.com/uk/mac/music/
It’s not a very compelling ad. It portrays mac users as “special snowflake” types who have no need to be practical because they have no deadlines and all the money in the world.
The “I’m a Mac, I’m a PC” ads were much better because they talked about real world practical use.