EU to launch investigation into Apple’s App Store over Spotify’s competition claims

“The EU will launch a formal antitrust investigation into Apple in the next few weeks after Spotify accused the iPhone maker of ’tilting the playing field to disadvantage competitors,'” Rochelle Toplensky reports for Financial Times. “In March, the music-streaming service filed an official EU complaint alleging that Apple had behaved unlawfully and abused its App Store dominance to favour its own Apple Music service.”

“Spotify’s complaint centres on Apple’s policy of charging digital content providers a 30 per cent fee for using its payment system for subscriptions sold in its App Store,” Toplensky reports. “The policy applies to Spotify and other music subscription services but not to apps, such as Uber.”

“After considering the complaint and surveying customers, rivals and others in the market, the EU competition commission has decided to launch a formal antitrust investigation into Apple’s conduct, according to three people familiar with the probe,” Toplensky reports. “In an interview in March after filing the complaint, Daniel Ek, Spotify’s chief executive, told the Financial Times that the company’s long-running battle with Apple had become ‘untenable.’ He warned that the music-streaming service would raise prices if Apple continued to charge the 30 per cent fee.”

Read more in the full article here.

MacDailyNews Take: It’s not 30%. It’s 15%.

Spotify is a money-losing enterprise that cannot compete and has already been eclipsed by Apple Music in the world’s No.1 market for recorded music, the United States of America. Seeing the writing on the wall, Spotify runs whining to the EU like little babies crying for mommy; not a shred of dignity left. Beleaguered Spotify predicts an operating loss of up to $406.77 million for 2019. — MacDailyNews, March 15, 2019

“This boils down to the fact that Spotify wants to use the platform that Apple built and maintains at great expense for free.” – MacDailyNews, March 13, 2019

BTW: You’d have to be stupid to subscribe to Spotify when it has 40% fewer tracks than Apple Music for the same price. Apple Music boasts a catalog of 50 million songs; Spotify has just 30 million. Don’t be stupid. If you’re still subscribing to Spotify, it’s past time for you to cancel it and upgrade to Apple Music. (See also: How to move your Spotify playlists to Apple Music.)

Spotify wants all the benefits of a free app without being free.

Apple addressed via a statement this back on March 14th:

We believe that technology achieves its true potential when we infuse it with human creativity and ingenuity. From our earliest days, we’ve built our devices, software and services to help artists, musicians, creators and visionaries do what they do best.

Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users discover and purchase great music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who make it are deeply engrained in Apple.

Eleven years ago, the App Store brought that same passion for creativity to mobile apps. In the decade since, the App Store has helped create many millions of jobs, generated more than $120 billion for developers and created new industries through businesses started and grown entirely in the App Store ecosystem.

At its core, the App Store is a safe, secure platform where users can have faith in the apps they discover and the transactions they make. And developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules.

That’s how it should be. We want more app businesses to thrive — including the ones that compete with some aspect of our business, because they drive us to be better.

What Spotify is demanding is something very different. After using the App Store for years to dramatically grow their business, Spotify seeks to keep all the benefits of the App Store ecosystem — including the substantial revenue that they draw from the App Store’s customers — without making any contributions to that marketplace. At the same time, they distribute the music you love while making ever-smaller contributions to the artists, musicians and songwriters who create it — even going so far as to take these creators to court.

Spotify has every right to determine their own business model, but we feel an obligation to respond when Spotify wraps its financial motivations in misleading rhetoric about who we are, what we’ve built and what we do to support independent developers, musicians, songwriters and creators of all stripes.

So we want to address a few key points:

Spotify claims we’re blocking their access to products and updates to their app.

Let’s clear this one up right away. We’ve approved and distributed nearly 200 app updates on Spotify’s behalf, resulting in over 300 million downloaded copies of the Spotify app. The only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every other app follows.

We’ve worked with Spotify frequently to help them bring their service to more devices and platforms:
• When we reached out to Spotify about Siri and AirPlay 2 support on several occasions, they’ve told us they’re working on it, and we stand ready to help them where we can.
• Spotify is deeply integrated into platforms like CarPlay, and they have access to the same app development tools and resources that any other developer has.
• We found Spotify’s claims about Apple Watch especially surprising. When Spotify submitted their Apple Watch app in September 2018, we reviewed and approved it with the same process and speed with which we would any other app. In fact, the Spotify Watch app is currently the No. 1 app in the Watch Music category.
• Spotify is free to build apps for — and compete on — our products and platforms, and we hope they do.

Spotify wants all the benefits of a free app without being free.

A full 84 percent of the apps in the App Store pay nothing to Apple when you download or use the app. That’s not discrimination, as Spotify claims; it’s by design:

• Apps that are free to you aren’t charged by Apple.
• Apps that earn revenue exclusively through advertising — like some of your favorite free games — aren’t charged by Apple.
• App business transactions where users sign up or purchase digital goods outside the app aren’t charged by Apple.
• Apps that sell physical goods — including ride-hailing and food delivery services, to name a few — aren’t charged by Apple.

The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription — but they left out that it drops to 15 percent in the years after.

That’s not the only information Spotify left out about how their business works:

• The majority of customers use their free, ad-supported product, which makes no contribution to the App Store.
• A significant portion of Spotify’s customers come through partnerships with mobile carriers. This generates no App Store contribution, but requires Spotify to pay a similar distribution fee to retailers and carriers.
• Even now, only a tiny fraction of their subscriptions fall under Apple’s revenue-sharing model. Spotify is asking for that number to be zero.

Let’s be clear about what that means. Apple connects Spotify to our users. We provide the platform by which users download and update their app. We share critical software development tools to support Spotify’s app building. And we built a secure payment system — no small undertaking — which allows users to have faith in in-app transactions. Spotify is asking to keep all those benefits while also retaining 100 percent of the revenue.

Spotify wouldn’t be the business they are today without the App Store ecosystem, but now they’re leveraging their scale to avoid contributing to maintaining that ecosystem for the next generation of app entrepreneurs. We think that’s wrong.

What does that have to do with music? A lot.

We share Spotify’s love of music and their vision of sharing it with the world. Where we differ is how you achieve that goal. Underneath the rhetoric, Spotify’s aim is to make more money off others’ work. And it’s not just the App Store that they’re trying to squeeze — it’s also artists, musicians and songwriters.

Just this week, Spotify sued music creators after a decision by the US Copyright Royalty Board required Spotify to increase its royalty payments. This isn’t just wrong, it represents a real, meaningful and damaging step backwards for the music industry.

Apple’s approach has always been to grow the pie. By creating new marketplaces, we can create more opportunities not just for our business, but for artists, creators, entrepreneurs and every “crazy one” with a big idea. That’s in our DNA, it’s the right model to grow the next big app ideas and, ultimately, it’s better for customers.

We’re proud of the work we’ve done to help Spotify build a successful business reaching hundreds of millions of music lovers, and we wish them continued success — after all, that was the whole point of creating the App Store in the first place.

Source: Apple Inc.

SEE ALSO:
Apple Music overtakes Spotify in paid U.S. subscribers – April 5, 2019
Apple publicly addresses Spotify’s claims – March 15, 2019

9 Comments

  1. Lets be honest here. There is no case. The only thing EU will do is fuel money into their pockets for the sake of being educate.

    Spotify is already the dominent music app on the planet. Spotify can’t create money beside taking it on artist’s back. This will come to an end. Now they want some privilege to access the premium clients from Apple?

    There are other app stores on the internet.

      1. Thankfully! Nobody is forcing you to buy iPhone then be locked into their wallgraden. The choice is at this level.

        If you want iOS apps outside of the wallgarden, go to the darkside, jailbreak… Or buy an android and be free! Nobody is forcing you to buy iPhone my friend, nobody… Luxury comes with a price. If you can’t stand it, move out.

        1. I don’t want to jailbreak, because Apple keeps breaking the jailbreak with each update. I should’t have to. This is my property, I paid for it, and I should be able to shop for Apps elsewhere. The people that develop these Apps should have freedom to sell their wares elsewhere as well.

          I bought a gizmo, not a lifestyle.

          1. The hardware is yours, but you agreed to the software terms, no one forced you. Those terms say you can only buy from the Apple App store, don’t like it, buy different hardware. There are lots of examples of this out there.

            1. That’s interesting. Please cite the part of the software terms you believe that forces you to buy Apps exclusively from Apple’s App Store. Personally I doubt any such clause exists since it would be explicit proof of Apple creating a situation that could be defined as a ‘monopoly’.

          2. You bought a lifestyle framework bro. Go with Android my friend. You are the perfect profile. Go giz with your device until it is infected or unstable then you start managing your digital life instead of being productive.

            I’ll stick with Apple and their offer. For the rest; the darkside, the unstable, the experience and the underground, I have the web…

            1. How about you worry about your device and lifestyle and I worry about mine. Nothing u say impacts you at all if you don’t want it to.

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