Apple publicly addresses Spotify’s claims

Apple today publicly addressed Spotify’s claims. Here is Apple’s statement, verbatim:

We believe that technology achieves its true potential when we infuse it with human creativity and ingenuity. From our earliest days, we’ve built our devices, software and services to help artists, musicians, creators and visionaries do what they do best.

Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users discover and purchase great music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who make it are deeply engrained in Apple.

Eleven years ago, the App Store brought that same passion for creativity to mobile apps. In the decade since, the App Store has helped create many millions of jobs, generated more than $120 billion for developers and created new industries through businesses started and grown entirely in the App Store ecosystem.

At its core, the App Store is a safe, secure platform where users can have faith in the apps they discover and the transactions they make. And developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules.

That’s how it should be. We want more app businesses to thrive — including the ones that compete with some aspect of our business, because they drive us to be better.

What Spotify is demanding is something very different. After using the App Store for years to dramatically grow their business, Spotify seeks to keep all the benefits of the App Store ecosystem — including the substantial revenue that they draw from the App Store’s customers — without making any contributions to that marketplace. At the same time, they distribute the music you love while making ever-smaller contributions to the artists, musicians and songwriters who create it — even going so far as to take these creators to court.

Spotify has every right to determine their own business model, but we feel an obligation to respond when Spotify wraps its financial motivations in misleading rhetoric about who we are, what we’ve built and what we do to support independent developers, musicians, songwriters and creators of all stripes.

So we want to address a few key points:

Spotify claims we’re blocking their access to products and updates to their app.

Let’s clear this one up right away. We’ve approved and distributed nearly 200 app updates on Spotify’s behalf, resulting in over 300 million downloaded copies of the Spotify app. The only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every other app follows.

We’ve worked with Spotify frequently to help them bring their service to more devices and platforms:
• When we reached out to Spotify about Siri and AirPlay 2 support on several occasions, they’ve told us they’re working on it, and we stand ready to help them where we can.
• Spotify is deeply integrated into platforms like CarPlay, and they have access to the same app development tools and resources that any other developer has.
• We found Spotify’s claims about Apple Watch especially surprising. When Spotify submitted their Apple Watch app in September 2018, we reviewed and approved it with the same process and speed with which we would any other app. In fact, the Spotify Watch app is currently the No. 1 app in the Watch Music category.
• Spotify is free to build apps for — and compete on — our products and platforms, and we hope they do.

Spotify wants all the benefits of a free app without being free.

A full 84 percent of the apps in the App Store pay nothing to Apple when you download or use the app. That’s not discrimination, as Spotify claims; it’s by design:

• Apps that are free to you aren’t charged by Apple.
• Apps that earn revenue exclusively through advertising — like some of your favorite free games — aren’t charged by Apple.
• App business transactions where users sign up or purchase digital goods outside the app aren’t charged by Apple.
• Apps that sell physical goods — including ride-hailing and food delivery services, to name a few — aren’t charged by Apple.

The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription — but they left out that it drops to 15 percent in the years after.

That’s not the only information Spotify left out about how their business works:

• The majority of customers use their free, ad-supported product, which makes no contribution to the App Store.
• A significant portion of Spotify’s customers come through partnerships with mobile carriers. This generates no App Store contribution, but requires Spotify to pay a similar distribution fee to retailers and carriers.
• Even now, only a tiny fraction of their subscriptions fall under Apple’s revenue-sharing model. Spotify is asking for that number to be zero.

Let’s be clear about what that means. Apple connects Spotify to our users. We provide the platform by which users download and update their app. We share critical software development tools to support Spotify’s app building. And we built a secure payment system — no small undertaking — which allows users to have faith in in-app transactions. Spotify is asking to keep all those benefits while also retaining 100 percent of the revenue.

Spotify wouldn’t be the business they are today without the App Store ecosystem, but now they’re leveraging their scale to avoid contributing to maintaining that ecosystem for the next generation of app entrepreneurs. We think that’s wrong.

What does that have to do with music? A lot.

We share Spotify’s love of music and their vision of sharing it with the world. Where we differ is how you achieve that goal. Underneath the rhetoric, Spotify’s aim is to make more money off others’ work. And it’s not just the App Store that they’re trying to squeeze — it’s also artists, musicians and songwriters.

Just this week, Spotify sued music creators after a decision by the US Copyright Royalty Board required Spotify to increase its royalty payments. This isn’t just wrong, it represents a real, meaningful and damaging step backwards for the music industry.

Apple’s approach has always been to grow the pie. By creating new marketplaces, we can create more opportunities not just for our business, but for artists, creators, entrepreneurs and every “crazy one” with a big idea. That’s in our DNA, it’s the right model to grow the next big app ideas and, ultimately, it’s better for customers.

We’re proud of the work we’ve done to help Spotify build a successful business reaching hundreds of millions of music lovers, and we wish them continued success — after all, that was the whole point of creating the App Store in the first place.

Source: Apple Inc.

MacDailyNews Take: Mic drop.

Spotify is a money-losing enterprise that cannot compete and has already been eclipsed by Apple Music in the world’s No.1 market for recorded music, the United States of America. Seeing the writing on the wall, Spotify runs whining to the EU like little babies crying for mommy; not a shred of dignity left. Beleaguered Spotify predicts an operating loss of up to $406.77 million for 2019.

“This boils down to the fact that Spotify wants to use the platform that Apple built and maintains at great expense for free.” – MacDailyNews, March 13, 2019

BTW: You’d have to be stupid to subscribe to Spotify when it has 40% fewer tracks than Apple Music for the same price. Apple Music boasts a catalog of 50 million songs; Spotify has just 30 million. Don’t be stupid. If you’re still subscribing to Spotify, it’s past time for you to cancel it and upgrade to Apple Music. (See also: How to move your Spotify playlists to Apple Music.)

Increasingly desperate Spotify demands a free ride from Apple’s App Store – March 14, 2019
Spotify’s Apple Music complaint was a near decade in the making – March 13, 2019
Spotify files EU antitrust complaint against Apple – March 13, 2019
Samsung to preinstall Spotify on phones – March 8, 2019
Streaming services led by Apple Music account for 75 percent of the U.S. recording industry’s revenue – March 1, 2019
Apple Music now leads Spotify in the U.S., the No. 1 recorded music market – December 31, 2018


  1. While I agree with everything Apple says, I do not agree with MDN’s take about Apple Music over Spotify. I subscribe to Spotify because I find its services (playlist, songs, etc) to be superior to the Apple Music model. I tried Apple Music for a few months. It not only hosed my iTunes Library, but made it difficult to access songs I wanted to listen to when traveling. By contrast, I found Spotify’s model more to my liking, while being able to retain my iTunes Library without compromise. Nonetheless, i do hope Spotify rectifies the flaws in its own revenue generation model. Artists deserve to be fairly compensated for their creation, as does Apple and its App Store operation. To follow the currect tact is affront to the music and tech industries. Spotify can do better. I’ll convey these sentiments to them directly.

    1. I subscribe to both Spotify and Apple Music services. Spotify while not perfect–is without question, a superior user experience compared to Apple Music. AM is rigid, clunky and much more difficult to navigate.

      BTW it’s funny that now that streaming services are the now the top dog that you hear apple and others become white knights for the artists. Where was all this righteousness while record companies ripped off artists on royalties, recordings and publishing for decades and decades? Now they care?

  2. Generally I have found when people claim that Apple Music screwed something up, they did something wrong and don’t want to fess up to it..

    Using Apple Music is simple, when you’ve been doing nothing but Spotify, and you have to change, you have to learn how to do something new and of course until you learn the ropes, it takes some getting used to and perhaps you’ll make a mistake, but its always fixable.

    If its indeed true that Spotify is going to lose nearly 1/2 billion this year, its no wonder they don’t want artists rates to go up and want a free ride on Apple’s backyard, even though it looks like for the most part, they already have one.. Course Amazon jumped on the lawsuit too, what’s their problem?

  3. Reading Spotify’s claims in another article makes it appear Apple has forced Spotify to include in-app payments for which Apple get’s 30% like any other App. Spotify already had a payment system in place before creating an iOS App so did not need Apple’s payment collection services. Spotify, from what I understood in that article, wants to provide a free App with no in-App purchase or subscription but Apple is not allowing that to happen.

    1. Reading the two articles I don’t see where Spotify’s situation differs from Showtime, HBO and Netflix Apps (among other similar ones) that provide free iOS apps to consume the service where the subscription is paid via other avenues (e.g. Cable subscription, Source website payment, etc). Is Apple claiming that Spotify want to have in-app subscription payments w/o paying the 30% share, an app feature the other article claims Spotify would like to remove?

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