The iPad is back

“After a few years in the wilderness, it seems that the iPad is back,” Mike Murphy writes for Quartz. “Apple announced its second-quarter earnings today, and while most of the focus was on the continued success of the company’s services business, and the ever-profitable iPhone, the iPad posted a surprisingly positive quarter. The device generated $4.87 billion between January and April, a jump of more than 20% over the same quarter last year.”

“In November, the latest generation of the iPad Pro went on sale and was well-received. In March, the company released updates to its lower-cost iPad Air and Mini tablets,” Murphy writes. “With all these new models, consumers are flocking to a device that Apple itself has struggled to differentiate from its MacBook laptops and increasingly giant phones.”

All-new designs push 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro.
All-new designs push 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro

“There’s no way to accurately gauge which iPad models drove the increase in sales this quarter—Apple no longer reports unit shipments of all its products,” Murphy writes. “But considering the iPad Pro has been on sale for longer, and the spike has been so pronounced, it seems likely that it was largely driven by the costlier iPad Pro.”

Read more in the full article here.

MacDailyNews Take: It cost too much for what it offered. That is no longer the case with nay of the new iPad models.

There’s a hidden gem in Apple’s earnings – and it’s not services – May 1, 2019


  1. See Apple when you put a little effort into your products you are rewarded with sales. Now that’s an equation to figure out. Let see you execute this in other lagging product sectors.

  2. I love my first retina iPad, wha’, about 4 years old now? Cracked screen and all, thing still works. But now I’m trying to decide between BIG ASS iPhone or new iPad mini. I’m on my iPhone 7 right now.

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