What Apple can learn from the success of iPhone XR

“Apple no longer breaks down iPhone sales by model, so we have to rely on third-party data to see which models are selling best,” Jason Cross writes for Macworld. “A new report from Consumer Intelligence Research Partners… states that the iPhone XR alone accounted for 38 percent of iPhone sales in the U.S. during the first quarter of 2019. The iPhone XS and XS Max make up another 21 percent combined (leaning heavily toward the XS Max), and the four older models (7, 7 Plus, 8, and 8 Plus) combine to account for the other 41 percent.”

“CIRP’s report includes data from the same quarter last year, where the iPhone 8 and 8 Plus each outsold the very expensive iPhone X, and combined, made up a bigger portion of new sales than the iPhone XR this year,” Cross writes. “Looking at both years together, it’s clear that the majority of Apple’s customers, even those in an affluent market like the U.S., think that $1,000 is just too much to spend on a phone, no matter its features.”

iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED.
Apple’s A12 Bionic-powered iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED.

 
Cross writes, “Here are five takeaways [to which] Apple should pay attention.”

Read more in the full article here.

MacDailyNews Take: The issue of the general public not appreciating OLED over a high quality “Liquid Retina” LCD is something we remarked on last year. Display size in more important that display type, to the average Joe and Jane.

Why would the hoi polloi choose the 5.8-inch iPhone XS when they can get the 6.1-inch iPhone XR? They don’t know the difference between LCD and OLED, they have no idea what 3D Touch is, and it looks/works pretty much the same to them – plus it comes in colors (that they’ll immediately cover with a case; no matter, colors sell).MacDailyNews, September 20, 2018

8 Comments

  1. What can Apple learn from the iPhone XR? Possibly, not to charge so much money for iPhones when large numbers of consumers refuse to pay such high prices. I don’t think Apple is wrong but many things they do, consumers don’t give a damn about. It’s very difficult to sell features that consumers aren’t interested in. I found it hard to believe so many tech-heads don’t like Face ID and prefer using fingerprint sensors. I’m sure a lot of consumers feel the same way.

    I’m sure Apple charges consumers what they consider a fair price for an iPhone which will give a user a long-lasting smartphone. However, consumers don’t seem to see it that way and would rather buy a cheaper smartphone and replace it more often.

    “Good enough” seems to be what most consumers are looking for. It appears Apple has priced its way out of the smartphone market. Apple’s marketing power isn’t strong enough to convince consumers to pay more for things they really don’t value. I believe Apple needs more market share percentage than pure profits. Android is taking too much away from Apple in the global market.

  2. I have an XR and am not in love with it – too big for my hands, sticks out the top of my shirt pockets (inviting pickpockets) and the reception smack in the middle of town sucks, with calls breaking up.

    For me the large screens are a fad, just like the Zoot suits of old. If you love a large screen convince Apple to put a phone in their two smallest iPads and shrink the size of the price and display of the iPhone.

    Bringing back a SE size or close is a great idea, especially if they keep the technology current with other models. Increasing sales of the Ax processors impact economies of scale and hit’s the competition hard.

  3. Uh. “The issue of the general public not appreciating OLED over a high quality “Liquid Retina” LCD is something we remarked on last year. Display size in more important that display type, to the average Joe and Jane.”
    Has nothing to do with average Joe…
    There is nothing wrong with a LCD screen. And for an IPhone the size of the iPhone 6 is enough.
    Everything larger is an ipad. 🤔😉

  4. The first thing that Apple can learn from the success of iPhone XR is too much high price cuts the sale. I hope Apple will be conscious of the price next time. Being a tech writer, I heard from many consumers that they didn’t approach to iPhone XR just for high price. I even wrote about it writing an article for https://sky-writer.com/aresearchguide-review/. The size even is not up to the mark. However, I am very glad to read this amazing news, thats why I appreciate the author for sharing important news with us.

  5. The first thing that Apple can learn from the success of iPhone XR is too much high price cuts the sale. I hope Apple will be conscious of the price next time. Being a tech writer, I heard from many consumers that they didn’t approach to iPhone XR just for the high price. I even wrote about it writing an article for https://sky-writer.com/edubirdie-review/. The size even is not up to the mark. However, I am very glad to read this amazing news, that’s why I appreciate the author for sharing important news with us.

  6. The first thing that Apple can learn from the success of iPhone XR is too much high price cuts the sale. I hope Apple will be conscious of the price next time. Being a tech writer, I heard from many consumers that they didn’t approach to iPhone XR just for the high price. I even wrote about it writing an article for https://sky-writer.com/papersowl-review/. The size even is not up to the mark. However, I am very glad to read this amazing news, that’s why I appreciate the author for sharing important news with us.

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