“On Sept. 12, Apple unveiled its new iPhone lineup, which consists of three devices: the iPhone XR, iPhone XS, and iPhone XS Max. The iPhone XS and iPhone XS Max are the premium products in the lineup, starting at $999 and $1,099, respectively. The iPhone XS has a 5.8-inch OLED (organic light-emitting diode) screen while its larger counterpart has a 6.5-inch OLED display,” Ashraf Eassa writes for The Motley Fool. “The iPhone XR — the most affordable product in the 2018 lineup — starts at $749 and has a 6.1-inch LCD (liquid crystal display). LCDs are cheaper to make than OLED screens.”

“Here’s how Apple might be able to shift customers away from the lowest-cost model and toward the higher-end versions in next year’s product cycle,” Eassa writes. “If Apple wants to improve the value proposition of the successor to the iPhone XS relative to the inevitable successor to the iPhone XR, it may want to consider increasing the former’s screen size to match the XR’s.”

Eassa writes, “In the next product cycle, another way Apple could differentiate the successors to the iPhone XS and iPhone XS Max from the successor to the iPhone XR would be to endow the first two devices with ProMotion screens, while leaving that feature out of the latter.”

Read more in the full article here.

MacDailyNews Take: That’s fine for next year, but what about this year?

The Xs is a tough sell, especially to those of us who have iPhone X units and extra especially to those of us who always felt the X was a bit too small (narrow). We obviously want the Max.

As for everyone else, why would the hoi polloi choose the 5.8-inch iPhone Xs when they can get the 6.1-inch iPhone XR? They don’t know the difference between LCD and OLED, they have no idea what 3D Touch is, and it looks/works pretty much the same to them – plus it comes in colors (that they’ll immediately cover with a case; no matter, colors sell).

We have no idea who iPhone Xs is for. We’d be surprised if iPhone Xs even hits 10% of total iPhone sales. — MacDailyNews, September 17, 2018

Ming-Chi Kuo: Apple Watch Series 4 pre-orders above expectations, 5.8-inch iPhone Xs seeing lackluster demand – September 17, 2018