“Not so for AirPods,” Dediu writes. “These things look extremely different. Always white, always in view, pointed and sharp. You can’t miss someone wearing AirPods. They practically scream their presence.”
“As all things distinctive enough, the distinction rubs on the user and that distinction begets new users and new distinction, and so on. So now we have a bona fide cultural phenomenon,” Dediu writes. “I have both my son and parents angling to get these things. I have not seen this universal appeal recently, even for the watch. You have to explain the watch. The AirPods explain themselves.”
Read more in the full article here.
MacDailyNews Take: Apple only ships them in white for a reason.
I was on Madison [Avenue in Manhattan] and it was, like, on every block, there was someone with white headphones, and I thought, “Oh, my God, it’s starting to happen.” — Steve Jobs, 2004
Apple’s AirPods quickly went from initial mockery to millennial status symbol – February 11, 2019