“Apple design chief Jony Ive often speaks about his fascination with understanding different materials as part of the design process, and his latest project may just be the ultimate example,” Ben Lovejoy reports for 9ot5Mac.
“Most designers, when tasked with creating a diamond ring, would start with metal – typically gold, silver or platinum – and then set one or more diamonds within it,” Lovejoy reports. “But Jony Ive and Marc Newson took a very different approach.”
Lovejoy reports, “The only material in their (RED) Diamond Ring is… diamond.”
Read more in the full article here.
MacDailyNews Take: Southeby’s states that the The (Red) Diamond Ring, A Diamond Foundry Created Diamond is estimated to sell for US$150,000 — 250,000.
Southeby’s Catalogue Note:
Sir Jony Ive, Apple’s Chief Design Officer, and renowned industrial designer Marc Newson – having curated the (RED) auction five years ago – have, this year, designed a unique ring, made exclusively for (RED) by Diamond Foundry. Consistent with their mutual obsession with transforming raw material into objects of value, Ive & Newson’s design is singular, clear and un-compromised by the traditional metal settings and bands that have previously been required to create ‘diamond rings’. Theirs will be created by removing material rather than adding – an ambition made possible by the extraordinary scale of the stone which will enable the ring to be completely made of this material.
Creating a ring-shaped diamond is no small feat; the diamond block will be faceted with several thousand facets, some of which are as small as several hundred micrometers. The interior ring will be cylindrically cut out for the desired smoothness using a micrometer thick water jet inside which a laser beam is cast. The finished ring will have between 2000-3000 facets which has never been seen before on a single piece.
The gemstone will be created by Diamond Foundry, the certified carbon neutral diamond producer who has pioneered and developed the proprietary technology to form diamonds safely and sustainably.
I wish Jony would just leave Apple and pursue his dreams elsewhere. Make room for someone more hungry to make Apple great. This guy is just mailing it in at Apple.
You want to replace Jony with a homeless person? Well… that would certainly be an unexpected change… to be sure. No one would see THAT coming.
Much like the rest of the staff at Apple, this piece of useless has done nothing since Steve Jobs passed away. No one to motivate through constructive fear anymore. Jony, please put the money you get with this diamond to Mac Pro development.
Sir Jon without Apple is no one.
His days among chummy comrades (old and tired brass of yesteryears), yapping and chatting in comfy Apple for spaceship and a diamond ring (not thin enough!) for actual attractive products for the rest of us, has long gone. They are not putting their heads together (for a combined IQ of about 10) to come up with something exciting. Always miking us and trying to prevent us from doing our own repairs and upgrading etc.
Apple need a group of fresh minds, who can conceive something that average consumers did not or could not think of, then leave it to the engineering staff to make it into a product. Since Jobs left this world, absolutely no new product,
Jony, your hairdo looks like fresh out of a detention centre. Take good care of it first.
Sorry for this rant, but I do not understand why he continues to be there and what he has been doing there. The world renowned designer should have no problem in finding more progressive job.
The whole purpose is for a diamond to “sparkle” because of its facets. The diamonds that shine the most are “round” diamonds that are perfectly cut. Because of the physics of light there can be no other shape or cut that can do better, The above diamond is so far from that and I’ll bet it will look “muddy”.
In addition, the facets on diamonds are cut to enhance the structure stability of the diamond. It would suck if the above cracked in half while being worn after 8 months to a year.
Sorry, Jony, if I were you, I’d stick to designing computers, tablets and phones. Apple stockholders wish you would.
Personally, I’m embarrassed for Jony. I’ve lost all respect for him in this moment. This is possibly the stupidest thing he’s done. I don’t think “the ring” was broken. Steve Jobs fixed things that were stupidly designed. Then they came out with the Apple TV controller that was stupidly designed. Now it’s a stupidly designed diamond ring. Gee, what’s next? A stupidly designed toothpick? Time to retire, Jony. I’ve seen it all.
Good to see Jony is still a man of the people.
At Apple, we’ve found a way to make your diamond ring even THINNER… we started with a really small piece of coal. Then we applied several tons of pressure to form the most elegant and thin piece of jewelry. We’re not focused on making anything new. We’re focused on making things better. This ring is the essence of thin. When you think about it, “thin” is “think” without the “k”. Thin about that for awhile and you’ll know why they’re coming to take me away… haha. They’re coming to take me away, haha!!! (NapoleonXIV Apple Music)
How DARE he have a hobby!
There is your new Mac Pro……Apple sure shows it priorities. LOL
I read that quartz crystal can hold a lot of data and for thousands of years. Therefore a diamond can…. Oops. I spilled the beans. Sorry.
These bits that leak out it do seem to paint a picture of an organisation impressed with itself, oblivious to what the rabble might think of their hobbies, wealthy enough not to care, and inclined to toss off statements strongly reminiscent of Marie Antoinette’s insouciant advice to starving peasants, “let them eat cake.”
For all that, I believe Apple is right to shelter these Asbergian geniuses for the miracles they might yet achieve. The trouble is, since Steve Jobs is dead, there is no one left to hover over them with a piercing eye, daring them to come up with something useful. We might languish for a generation before the next Aha! innovation trickles out. If and when that comes, the payoff will be huge. Unfortunately, fickle Wall Street will be long gone.
Will there be a thinner version out next year?
For heavens sake