Apple Music poaches Charlie Sloth, the BBC’s leading hip-hop radio DJ

“The BBC has announced that Charlie Sloth, the tastemaking presenter of hip-hop shows on both BBC Radio 1 and 1Xtra, is leaving its UK network,” Tim Ingham reports for Music Business Worldwide. ”

“It’s only been a year since Sloth was promoted by the Beeb to front a late-night show broadcast simultaneously on BBC Radio 1 and 1Xtra. This was seen as a major career break for Sloth,” Ingham reports. “So why wouldn’t Charlie Sloth hang around to galvanize his position as BBC radio’s foremost authority on new hip-hop? Because he got a better offer.”

“Various sources in the UK industry have told MBW that Sloth is headed to Apple Music – where he will host a new worldwide show on Beats 1, and will contribute to the creation and curation of playlists,” Ingham reports. “The Sloth-fronted Fire In the Booth is coming with him, we hear: Sloth owns the rights to the franchise, and currently licenses it back to the BBC. That arrangement will end with his departure – and FITB will find a new home on Apple Music.”

Read more in the full article here.

MacDailyNews Take: The Beeb’s big loss is Apple Music’s big gain!

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]

10 Comments

    1. You can say that again and again. Rap is absolute crap and they have no idea what music is, no heart, no soul. Chuck Berry, Smoky Robinson, the Drifters, Barry White, the Supremes, John Lee Hooker, Fats Domino, gawd I could go on for days. Hey cool kids, brought to by the grizzled old tavern fart ….

      1. Yep what would Quincy Jones know? Just because one of the greatest Jazz, Soul, R&B, artists and producers of our lifetime thinks that hip hop is the future of music…..

  1. Apple Music continues to repeat the mistake of hiring from the BBC. At what point to they realise that it’s not working? Isn’t this the very definition of madness?

    1. Yeah because they hired Zane Lowe away from BBC1. And he’s so unpopular no one listens to him, he’s so disliked no one wants to do interviews with him, he’s so disrespected no one wants to break their new releases with him. Oh, hang on a sec….

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