Apple and Salesforce are working with Marriott to bring HomePods to hotel rooms

“Apple Inc and Inc are entering a partnership in which the iPhone maker will help Salesforce build the iPhone maker’s features such as its Siri voice assistant deeper into Salesforce’s own mobile apps, which are widely used in the sales and marketing industries,” Stephen Nellis reports for Reuters. “In exchange, Salesforce will make software tools so that the big businesses that use its back-end technology to power their own apps can build better products with features specific to iPhones and iPads.”

“Salesforce is building tools so companies that tap into its back-end systems can make better use of Apple-specific features like Siri,” Nellis reports. “At Salesforce’s annual customer conference this week, Marriott International will demonstrate a new system that uses Salesforce and Apple tools so that hotel guests can turn up the heat, order a sandwich or hail a ride using Siri with an Apple HomePod in their hotel room.”

Read more in the full article here.

MacDailyNews Take: This will be great news for HomePod (and Apple Music) and for Marriott customers, many of whom will get to experience the rich sound of HomePod, perhaps try Apple Music for the first time, and maybe even re-experience Siri under excellent conditions, perhaps raising the collective opinion of Apple’s personal assistant.

[Attribution: Patently Apple. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. This is good if and only if Apple fixes the disasterous voice to text translation of its vastly inferior Siri. Otherwise they can toss the entire thing in the proverbial trash heap. Siri mistranslates much more often than translates voice to text correctly. In addition, the Siri disaster as applied to Apple Maps when used for navigation is so poorly executed that it is more of a distraction than picking up the phone and doing it manually. The entire Siri/Maps/texting/email experience demonstrates deeply how lacking in usabilty ghis mish-mash can be. Tim Cook or his team managers MUST fix these things as emergency efforts. Period.

  2. Siri had better get much better and very soon. I have been trying out Google Maps and Waze versus Apple Maps on iOS CarPlay and Apple is pretty far behind not only on routing and mapping, but accepting and understanding voice.

    But how about the animoji and Planet of the Apps?

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