iPhone Xs/Max’s new 512GB storage capacity could make Apple $134 more per phone than the 64GB option

“In the latest iPhones that went on sale on Sept. 21, the biggest upsell isn’t the wide-stereo speakers, the dual-lens camera, or the stainless steel accents. It’s the tiny Nand storage chip,” Mark Gurman and Ian King report for Bloomberg.

“The high-end XS and XS Max models unveiled earlier in September come with a 512-gigabyte storage option, twice as much as the previous maximum and enough to hold a couple hundred thousand photos or dozens of high-definition movies,” Gurman and King report. “That’s up from a maximum 256GB on last year’s flagship iPhone X.”

Gurman and King report, “The new 512GB storage chip could make the company $134 more per phone than the 256GB option.”

Apple's all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099
Apple’s all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099

Read more in the full article here.

MacDailyNews Take: As it was and ever shall it be.

No news here besides the $134 guess (nobody outside the company really knows what Apple pays for NAND flash memory or will be paying for it 6 months from now).

An aside: We couldn’t come close to filling our 256GB iPhone X units last year, so we opted for the same storage capacity this year, too.


  1. 11 years on, and we’re still hearing about how Apple gouges people for more Flash ram. Do they even write a new article, or do they just regurgitate the old one, and update some of the sizes and prices?

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