What the surge in Apple Watch popularity says about our culture

“The Apple Watch Series 4 appears to have tapped into an emerging cultural theme. And it will accelerate,” John Martellaro writes for The Mac Observer. “Series 4 pre-orders are reported to be better than expected. Here’s the significance.”

“The Apple Watch goes one step beyond the iPhone. First, it’s simple to operate and maintain. No tiresome backups. (It backs itself up to our iPhone.) Security snafus are even more rare than with the iPhone. Second, it’s intimate, always in touch with our skin, unlikely to be misplaced,” Martellaro writes. “Because of that, it can perpetually tell us things abut ourselves that are helpful and protective.”

Apple Watch Series 4 (GPS + Cellular) in Stainless Steel Case with White Sport Band (40mm $699, 44mm $749)
Apple Watch Series 4 (GPS + Cellular) in Stainless Steel Case with White Sport Band (40mm $699, 44mm $749)

“Companies that compete against the Apple Watch think they’re competing in the smartwatch market. They’re wrong. It’s the protection and well-being market,” Martellaro writes. “When cultural pressures ramp up, I think the tendency is to seek solace in products and services that appear to restore a sense of safety equilibrium.”

Read more in the full article here.

MacDailyNews Take: Or people just want to know what time it is – and the date, the temperature, get their messages, talk on the phone, track their runs, listen to music and podcasts, get the latest news, sports scores, monitor their heart rate, etc.

Hodinkee reviews Apple Watch Series 4: ‘It’s high time you give the Apple Watch a shot’ – September 19, 2018
The Verge reviews Apple Watch Series 4: The best gets better; at least an order of magnitude better than other smartwatches – September 19, 2018
CNBC reviews Apple Watch Series 4: ‘The best smartwatch you can buy’ – September 19, 2018


  1. Apple is the best at collecting the most intimate details about us, the best at acculturating us into believing that a corporation is the best at safeguarding our data, and the best at convincing us that it does not shares anything at all with the NSA/CIA/FBI – and by extension with the Five Eyes – except with a court order. I am not convinced of the latter.

  2. Without a new cheaper iPhone SE, the Apple watch is a useless device to me.
    I am still using a two and a half old Pebble watch that interfaces with my iPads and newest iPod Touch that still does everything I need it to do.
    Right after Pebble got bought out by Fifbit, Fitbit allowed the Pebble watch software team to release one more huge Pebble watch software update to existing Pebble watch owners.
    This update included a health app and step/runnnig counter, calories burned, heart rate tracker, notifications with simple replies.
    It was a much reasonably priced smart watch with an epaper display.
    I use this everyday and only needs charging every three days, or so.
    The day this watch finally dies will be a sad day for me.

  3. I don’t understand the snarky look back. A year ago and since the debut it was a glorified large thick tech watch and I and many others had zero use for it while carrying iPhones. Nothing wrong with that, it’s freedom of choice.

    Certainly the new design and medical functionality put it over the top and a brand new day. I wish Apple only the best of success. That said, I will pass for now …

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